Class Library CAUSE Connection: Making Your Fundraising Event More Impactful by Connecting Your Audience to Your Mission

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  • Title:CAUSE Connection: Making Your Fundraising Event More Impactful by Connecting Your Audience to Your Mission
  • Category:Strategy & ROI
  • Level:All
  • Instructor:Howard Givner
  • Length:16 pgs
  • Posted:11/1/2012
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Overview

Special thanks to EventSpot from Constant Contact for sponsoring this eBook, and helping to foster creative dialogue within our industry.

The purpose of this eBook is to give you ideas on how to make your fundraising events more impactful.

We’re profiling a number of non-profit organizations that we believe have done a good job in connecting attendees to their causes at their events.  We invite you to use these case studies to stimulate your thinking, to take a fresh look at your fundraising events and how you can forge deeper emotional connections with your attendees, turning them into long-term, passionate supporters. Non-profits profiled include: Charity: water, Yorkville Common Pantry, UNICEF, True Patriot Love, Global Citizen, Prep for Prep, Be Bold Be Bald!, CANFAR, Hudson Link, National Wildlife Federation & Global Green USA.

Learning Outcomes

    1. Identify cost-effective methods to tell your organization's story in meaningful ways.
    2. Demonstrate how to use those how have benefited from your services as Cause Ambassadors at your event.
    3. Show how to convey large statistics in emotional ways.
    4. Learn how to stimulate conversation at your event around topics important to your mission, in a way that appears organic and not heavy-handed.

Table of Contents

CAUSE Connection: MakingYour Fundraising Event More Impactful by Connecting Your Audience to Your Mission
Cause Connection eBook 16 pages
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

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