Class Library 2013 Pricing Report: How Much Planners Charge & What Clients Want to Pay - VIDEO

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  • Title:2013 Pricing Report: How Much Planners Charge & What Clients Want to Pay - VIDEO
  • Category:Business
  • Level:All
  • Instructor:Howard Givner
  • Length:45 min
  • Posted:1/31/2013
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Overview

In late 2012 the Event Leadership Institute conducted a global survey of 300 event/meeting planners to find out how they charge for their services, how much money they make on an event, how much money they make in a year, and other related questions. We then asked similar questions to clients (in-house planners), such as what pricing models they prefer, how much they think planners make, what rates they want to pay, etc. This class analyzes the data uncovered in the survey, and provides a unique window into an area few people talk about: how and how much planners charge, and what their clients think about that.

If you're interested in this topic, check out our new instructor-led course: The Launching Pad: Starting Your Own Event Company.

Learning Outcomes

    1. Show how much planners charge per hour, broken down by years of experience, region they’re located in, and other variables. Compare that to what clients want to pay per hour.
    2. Show how much planners make per event and per year, broken down by years of experience, and compare that with what clients think planners make.
    3. Compare results of planner fees by region and office location (out of their home vs. an office), and how much clients care if they have an external office.
    4. Show which pricing models planners use (markups, flat fees, hourly fees, percentage of budget, commissions), and explain what clients prefer.

Table of Contents

Watch the Full Class Without Chapter Breaks
2013 Planner Pricing Report-FULL VIDEO 44:03
2013 Planner Pricing Report
Overview 4:03
Home Vs. Office 3:42
Show Me The Money 18:21
Pricing Models 7:59
Commissions & Disclosure 5:59
Reasons For Being Hired 4:46
Downloads
PDF of Slides Used in this Class 39 pages
2013 Planner Pricing Report-White Paper 35 pages
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

© The Event Leadership Institute 2011. All rights reserved.

The Event Leadership Institute