Overview

The primary reason a sponsor decided to sign on with your event, as well as the main reason they decide to renew, is if they perceive they're getting good value from their sponsorship. Good value, however, is in the eye of the beholder, and what event hosts consider good value is not necessarily what sponsors consider good value. This class will address the issue of defining value from a sponsor's perspective, and how that perspective can and should be used to design, sell, and execute event sponsorships

Learning Outcomes

1. Understand how sponsors define value when it comes to event sponsorships.
2. Determine how to best position your event when pitching sponsorships.
3. Identify strategies for leveraging your event assets proactively to help sponsors achieve their goals.
4. Illustrate creative solutions utilized for event sponsors via actual case studies.

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