Class Library
R.O.I.: Measuring Value to Validate Your Event - And You
- Title:R.O.I.: Measuring Value to Validate Your Event - And You
- Category:Strategy & ROI
- Level:Intermediate
- Instructor:Howard Givner
- Length:44 min
- Posted:10/23/2010
- CMP Clock Hours:0.75
- CMP Domain:A: Strategic Planning
Overview
R.O.I. (Return on Investment) for events & meetings has gone from a “nice-to-have” philosophical discussion to a “need-to-have” survival strategy. Planners must understand & be able to explain what purpose an event serves, think through how to measure its impact, and proactively guide internal or external clients on how to make their event more effective in achieving its goals.
Learning Outcomes
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Be able to develop of a set of tools to help understand, and be able to articulate, the value of a given event, to clients and stakeholders.
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Understand the steps involved in identifying goals, means of measurement, reviewing costs and calculating R.O.I.
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Be able to identify outcomes from 3 sample case studies of how different events calculated their R.O.I.
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Understand the importance of post-event reporting that truly captures the impact of your event.
Table of Contents
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Watch the Full Class Without Chapter Breaks
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R.O.I. - Full Class Video
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39:33
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R.O.I. Introduction
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Overview
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5:40
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General R.O.I. Tips
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3:40
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The Process
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Step 1: Identifying Goals
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5:40
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Step 2: Means of Measurement
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1:34
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Step 3: Determine Target Levels
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1:49
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Step 4: Review Investment Costs
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1:21
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Step 5: Calculating the R.O.I.
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0:50
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Step 6: Gut Check
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1:17
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Evaluation Matrix
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4:10
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Case Studies / Sample Calculations
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Example 1: Investor Meeting
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3:39
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Example 2: Holiday Party
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3:57
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Example 3: Launch Event
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3:33
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Other
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Post-Event Reporting
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5:06
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Downloads (documents referenced in this class)
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Sample R.O.I. Matrix
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PDF of Slides from This Class
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How Other Planners Are Dealing with R.O.I.
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Haley Carlson on Adding Revenue Responsibility to her Job
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Haley Carlson of Tribune Media Group on R.O.I.
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The Certified Meeting Professional (CMP) is a certification offered by the Convention
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