Overview

This class counts for 1.75 CMP Continuing Education credits.
CMP Blueprint Section: Program

Speaker investments can be the second highest budget item after venues - and are crucial to drawing attendance. There are tens of thousands of options and usually not enough time to search for them. Understanding today’s evolving speaker marketplace, how to search for, negotiate with and prepare speakers are critical to making the best choice. There are more speakers than ever with more places to find them, lower budgets and shorter lead times. Decision makers are demanding financial justifications for hiring speakers as never before. Learn insider strategies from someone who has booked hundreds of speakers and is constantly reviewing talent. Find out who is hot, how to plan your search, judge a speaker’s suitability, guide the decision making process internally and minimize your risks. Once speakers are booked, there are crucial steps to maximize their performance.

Filmed on location at 24 Fifth Banquet Facility, courtesy of the Glazier Group.

Learning Outcomes

1. Understand today’s speaker marketplace, who you can get for your budget
2. Understand the Pros and Cons of major types of speaker suppliers/achieving the right mix
3. Have the ability to determine the best ways to judge a speaker’s fit for your event
4. Learn tips for negotiating with your speaker.

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