Overview

Alternative or unique venues (e.g. private clubs, lofts, cultural facilities, art galleries, etc.) are increasingly marketing themselves to event planners as options for meetings and special events. When used appropriately, these spaces offer numerous advantages, from increased attendance, to lower costs, to more unique events. But they don’t make it easy for you. Each type of space presents its own potential problems, such as meddling boards, technical limitations, unexpected insurance issues, and quirky rules and regulations, and rarely are these things disclosed up front. Learn how to use different types of alternative venues to your advantage while avoiding these unexpected pitfalls.

Filmed on location at Sentry Centers Midtown East.

Learning Outcomes

1. Have the ability to identify numerous types of alternative venues along with an understanding of the pros and cons of each.
2. Have the ability to accurately gauge capacity at alternative venues. (It’s not just about the room’s square footage).
   
3. Be able to determine how various types of alternative venues can be used to increase attendance, lower costs, and make events more unique.
4. Understand unique technical considerations and how to be prepared in advance for them

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