Class Library Business Trends in Event Design

click above for preview
  • Title:Business Trends in Event Design
  • Category:Creativity and Design
  • Level:Advanced
  • Instructor:Howard Givner
  • Length:18 pages
  • Posted:4/9/2012
4.21 out of 5 star rating

Overview

With the explosion of idea-sharing from Twitter, Pinterest, Facebook and blogs, clients now routinely come to event companies and designers with pictures from other events that they want you to use.  How do you charge for your ideas when you're not creating them anymore?  How do you add design creativity to an event when many clients only budget for "event essentials"?  These questions and others were the subject of a recent industry roundtable, and the resulting analysis is presented in this white paper. 

Special thanks to Pink Powered by Moss for sponsoring the roundtable, as well as this white paper, and enabling it to be available for free. 

Learning Outcomes

    1. Learn how to add value to a client who comes to you with pictures of ideas from other events, and how to charge for that value.
    2. Identify ways to have a creative impact on events when a client will only pay for "event essentials".
    3. Understand the lag time between pop culture and live events, and why it's been steadily shrinking.
    4. Learn how to embrace the new 'sharing culture' among clients, and use it to your advantage.

Table of Contents

Business Trends in Event Design
Business Trends in Event Design White Paper 18 pages
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

Please click on "Subscriber View Now" button to watch this video.

© The Event Leadership Institute 2011. All rights reserved.

The Event Leadership Institute

Featured Clients