Class Library Events as "Smart Power": How the State Department Uses Hospitality to Set the Table for Diplomacy

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  • Title:Events as "Smart Power": How the State Department Uses Hospitality to Set the Table for Diplomacy
  • Category:Strategy & ROI
  • Level:Intermediate
  • Instructor:Capricia Marshall
  • Length:18 min
  • Posted:12/17/2012
  • CMP Domain:A: Strategic Planning
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Overview

Ambassador Marshall will discuss how the State Department uses what Secretary of State Hillary Clinton calls “smart power” to enhance diplomatic efforts. Working with a Secretary of State who believes in the power of events on a global stage, Marshall has used them as a key tool in creating connections and bonds between people and cultures. She has also introduced innovative new programs, including the first international conference for global chiefs of protocol, and the lessons from her work at the White House and the State Department can translate to boardrooms and marketing plans.


Learning Outcomes

    1. Understand how the White House and the State Department utilize special events as strategic vehicles.
    2. Hear about new initiatives Capricia is working on to bring together protocol professionals.
    3. Learn what’s involved in producing events for the President of the United States.

Table of Contents

Watch the Full Class Without Chapter Breaks
Events as “smart Power”: How the state department Uses Hospitality to set the table for diplomacy 18:14
Watch the Class in Chapters
Events Matter 2:37
Smart Power & the Office of Protocol 2:22
Building the Framework for Diplomacy 1:56
While Chasing Perfection Mistakes Happen 4:56
Creating the Atmosphere for Diplomacy 5:04
Leaving Lasting Memories 2:12
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

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