Class Library Maverick Series Live: Interview with Ceci Johnson

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  • Title:Maverick Series Live: Interview with Ceci Johnson
  • Category:Interviews
  • Level:Beginner
  • Instructor:Maverick Series
  • Length:22 min
  • Posted:12/17/2012
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Overview

Filmed live for the Maverick Series Live: Interviews with Icons & Innovators of the Luxury Weddings Industry at the Lighthouse International Conference Center in NYC.

Can an invitation be the lynchpin for an entire event’s brand? They can when your designer brings a couture perspective to the project.  Ceci Johnson, the founder and creative director of Ceci New York has built an internationally renowned luxury invitation and corporate ID design house, and become a go-to resource among high-profile social and corporate clientele, including royalty, A-list celebrities, andleading luxury brands.

In this interview, you’ll hear her world view of invitations as the epicenter of an entire lifestyle, and how she created CeciStyle.com, a digital magazine to show how an invitation’s design elements extend into clothing, travel, accessories and more.


Learning Outcomes

    1. Learn what it means to create a ‘wedding brand’ for a client.
    2. Learn how and why Ceci created a digital magazine to extend her brand.
    3. Hear Ceci’s view on digital vs. print invitations.
    4. Hear how Ceci deals with toxic employees.

Table of Contents

Watch the Full Class Without Chapter Breaks
Maverick Series Live: Interview with Ceci Johnson 22:24
Watch the Interview in Chapters
Having a Couture Perspective 2:13
Inspiring Style by Sharing Resources 2:28
Using Thought Leadership to Grow Your Business 4:25
What is Personal Wedding Branding 4:37
Wedding Etiquette: Print vs. Digital 3:46
Finding Motivation in Setbacks 5:43
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

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