Class Library Social Media Success Story: How Bonnaroo Used R.F.I.D. Technology to Expand Its Reach and Prove Sponsor Value

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  • Title:Social Media Success Story: How Bonnaroo Used R.F.I.D. Technology to Expand Its Reach and Prove Sponsor Value
  • Category:Strategy & ROI
  • Level:Intermediate
  • Instructor:Chad Issaq
  • Length:17 min
  • Posted:12/17/2012
  • CMP Domain:I: Marketing
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Overview

Filmed live at the Event Innovation Forum, at the Jacob Javits Convention Center in NYC.

In June the Bonnaroo Music & Arts Festival replaced its tickets with bracelets equipped with radio frequency identification technology (R.F.I.D.), and encouraged its 80,000 attendees to check-in at portals across the venue to share their experience with Facebook friends. The result was more than 2 million social impressions for Bonnaroo and sponsor Ford. Chad Issaq, who manages partnerships for festival producer Superfly Presents, goes behind the scenes of this innovative promotion, sharing details of implementing the new technology and measuring its impact.


Learning Outcomes

    1. Understand how R.F.I.D. technology works.
    2. Learn how the technology was utilized to map attendee experiences.
    3. Learn how the technology tied into social media.

Table of Contents

Watch the Full Class Without Chapter Breaks
Social Media Success Story: How Bonnaroo Used R.F.I.D. Technology to Expand Its Reach and Prove Sponsor Value 16:55
Watch the Class in Chapters
R.F.I.D. at Bonnaroo: Eliminates Counterfeiting 2:58
Incentivizing Attendees 3:48
A Digital Diary of Experience 2:57
Benefits & Learnings of R.F.I.D Results 2:50
Risks & Rewards of Being Innovative 2:54
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

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