Class Library 10 Ways Your Website Is Killing Your Business

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  • Title:10 Ways Your Website Is Killing Your Business
  • Category:Business & Sales
  • Level:Intermediate
  • Instructor:Alan Berg
  • Length:66 min
  • Posted:3/28/2012
4.17 out of 5 star rating

Overview

All marketing efforts you make lead to your website. Whether it's print advertising, blogging, social media outreach, networking or other methods, if someone is interested they will go to your website to learn more about you. The goal of your website is to get someone to call or email you. If your site is not properly configured with the right messaging, all those marketing efforts will be in vain.


Learning Outcomes

    1. Determine what your website is trying to achieve and how to maximize its conversion
    2. Find out how to look at your website more objectively.
    3. Learn key reasons why people aren't contacting you after visiting your website.
    4. Learn common event company website mistakes and how to fix them.

Table of Contents

Watch the Full Class Without Chapter Breaks
10 Ways Your Website Is Killing Your Business: Full Class Video 1:05:59
10 Ways Your Website Is Killing Your Business
Are They Looking But Not Buying? 5:15
Should You Design Your Own Site? 4:18
Where Do You Start? Guiding Principles 8:44
Signs Your Website Is Not Converting Enough Business 3:41
Your Website Is Killing Your Business: Ways 1-5 20:03
Your Website Is Killing Your Business: Ways 6-10 20:00
Review 4:56
PDF of slides from this class 59 pages
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

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