Class Library Lori Raimondo on Planning New Year's Eve in Times Square

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  • Title:Lori Raimondo on Planning New Year's Eve in Times Square
  • Category:Interviews
  • Level:All
  • Instructor:Maverick Series
  • Length:40 min
  • Posted:10/5/2010
3.50 out of 5 star rating

Overview

Find out what it's like to plan one of the most watched events on the planet. Lori Raimondo talks about how planning for New Year's Eve is a year-long process, involves dozens of city agencies and production partners, and can't be off by even one second. Hear about the numerous lead-up PR events they produce to build buzz for the main event, as well as other events they produce during the year.  Filmed on location at Gotham Hall, NYC.


Learning Outcomes

    1. Get an inside view on the planning process.
    2. Find out how she got into the events industry and what her career trajectory has been like, including her years producing events at MTV.
    3. Hear what kind of a boss she is and how she manages her team.
    4. Learn how the Times Square Alliance uses New Year's Eve as a marketing vehicle.

Table of Contents

Watch the Full Interview
Lori Raimondo - Full Interview 39:27
Watch the Interview in Chapters
The Planning Process 4:51
New Year's Eve as a Marketing Vehicle 5:06
Planning Challenges & Curiosities 4:07
Confetti Testing Day & Other PR Stunts 5:12
War Stories & The Dumbest Question Ever 2:25
The Tipping Point 3:53
Future Plans for Times Square 4:02
How Did You Get Into Events? 5:11
What Kind of Boss Are You? 3:39
Proudest Achievements 1:37
What Will You Do On New Year's Eve When You're No Longer Working It? 1:41
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

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