Class Library Flash Class: The Myth of Brainstorming

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  • Title:Flash Class: The Myth of Brainstorming
  • Category:Creativity and Design
  • Level:Advanced
  • Instructor:Howard Givner
  • Length:9 min
  • Posted:6/11/2012
4.58 out of 5 star rating

Overview

Brainstorming is an integral part of most creative businesses, and the event industry is no exception.  Over the years an accepted protocol has been enshrined as the proper way to utilize brainstorming sessions to generate a large number of creative solutions to a problem (or event idea).  However, research has consistently shown that this accepted protocol is wrong.  This Flash Class will explain how, and why.

NOTE: There are no chapters or free previews available for this class.

This class was filmed live at BizBash Florida 2012 Expo


Learning Outcomes

    1. Understand why the traditional methods of brainstorming are in fact the least effective.
    2. Identify alternative methods to traditional brainstorming that are more effective.

Table of Contents

Watch the Full Class
The Myth of Brainstorming 9:11
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

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© The Event Leadership Institute 2011. All rights reserved.

The Event Leadership Institute

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