Class Library Laura Schwartz on Planning Events for the White House

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  • Title:Laura Schwartz on Planning Events for the White House
  • Category:Interviews
  • Level:All
  • Instructor:Maverick Series
  • Length:15 min
  • Posted:6/15/2012
4.63 out of 5 star rating

Overview

Former White House Director of Events Laura Schwartz gives us a behind the scenes look at what's involved in planning events in the White House.  Schwartz, a professional speaker and author of Eat, Drink & Succeed!, explains that every event is a business opportunity, and shares the story of how Dreamworks was created at a White House State Dinner, not in a Los Angeles business meeting. Learn how Ms. Schwartz landed the job as the Director of Events and the tips she picked up along the way, including setting the schedule to Clinton Standard Time.


Learning Outcomes

    1. Learn how Laura went from White House student volunteer to Director of Events
    2. Understand the importance of building your network at any event
    3. Hear how Laura managed the strict federal budget of White House Events
    4. Learn what is involved in planning a White House State Dinner

Table of Contents

Watch the Interview in Chapters
Events as Business Opportunities 2:37
How Did You Become the White House Director of Events? 3:45
Planning a State Dinner 3:06
On Clinton Standard Time 2:45
Event the White House Works on a Budget 3:42
On Hiring Vendors 1:57
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

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