Class Library Getting Media Coverage for Your Event

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  • Title:Getting Media Coverage for Your Event
  • Category:Strategy & ROI
  • Level:All
  • Instructor:Marlo Fogelman
  • Length:11 min
  • Posted:4/11/2012
4.13 out of 5 star rating

Overview

You can design and create a spectacular media-worthy event, but if your media outreach is not done properly, all your efforts for exposure may be in vain.  In this flash class, media expert Marlo Fogelman walks you through the ins and outs of insuring that your event garners the maximum media coverage possible.

FIlmed on location at the BizBash Boston Expo, Fenway Park.


Learning Outcomes

    1. Gain a sense of when to reach out to the media, and what information to share at various junctures prior to the event.
    2. Identify the key things you need to do at the event to insure media success, including shot lists, guest lists, and how aggressive you should be.
    3. Learn what you should do after the event in following up on your media coverage.

Table of Contents

Getting Media Coverage for Your Event
Getting Media Coverage for Your Event 10:37
Download: Tips for Maximizing Media Exposure 2 pages
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

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