Class Library Ideation Methodology & Brainstorming Techniques

click above for preview
  • Title:Ideation Methodology & Brainstorming Techniques
  • Category:Creativity and Design
  • Level:All
  • Instructor:Bryan Mattimore
  • Length:60 min
  • Posted:11/26/2016
0 out of 5 star rating

$35.00  | In Development


Creative industries live and die by how well they create new ideas and actively innovate, and events are no different. Clients in the experiential events industry are constantly demanding new, better and unique ideas for themes, activities, and audience experiences.

Despite popular thinking, however, the traditional models for brainstorming have been proven not to be the most effective in creating the greatest number of high quality ideas. This session will explore the ideation process, examine what works and what doesn't, and dive into a number of proven techniques used by top experts to cultivate strong ideas.


Learning Outcomes

    1. Define best practices, as well as what does not work, when it comes to idea generation.
    2. Evaluate options from a toolkit of empirically-validated idea generation techniques for creating big ideas on an on-going basis.
    3. Build ideas and conduct group creativity sessions effectively and powerfully.
    4. Compare real world case studies that demonstrate and reinforce the effectiveness of these techniques.

Table of Contents


The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

Please click on "Subscriber View Now" button to watch this video.

© The Event Leadership Institute 2011. All rights reserved.

The Event Leadership Institute

Featured Clients