Class Library How I Reinvented an Iconic Industry Award Show

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  • Title:How I Reinvented an Iconic Industry Award Show
  • Category:Planning & Logistics
  • Level:Intermediate
  • Instructor:Karl Vontz
  • Length:20 min
  • Posted:12/17/2012
  • CMP Domain:G: Meeting or Event Design
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Overview

Filmed live at the Event Innovation Forum, at the Jacob Javits Convention Center in NYC.

As the man behind the ad industry’s biggest award ceremony, Karl Vontz remade the 53-year-old CLIO's, changing them from a five-day festival and conference to a one-night award show. Vontz will explain how his team listened to feedback from their constituents and then radically rethought their event as an all-year brand—not just a one-time physical event—while finding new ways to build excitement via social media.


Learning Outcomes

    1. Identify the metrics used to determine that the CLIO Awards needed to be reinvented.
    2. Learn the research used by Vontz and his team to understand their audience, before deciding how to reconfigure the awards.
    3. View case study videos of successful ad campaigns that were instrumental in the reinvention of the CLIO Awards.

Table of Contents

Watch the Full Class Without Chapter Breaks
How I Reinvented An Iconic Industry Award Show-FULL 21:21
How I Reinvented An Iconic Industry Awards Show
CLIO-The Oscars of Advertising 2:02
Why CLIO Needed to Be Reinvented 2:23
CASE STUDY: Promoting Book Burning to Save A Library 4:11
CASE STUDY: The Magic Salad Plate 4:39
CASE STUDY: Jay-Z and Bing Think Outside the Box 5:35
CLIO Now: The Luster is Back 3:20
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

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