Class Library New Opportunities in the Hispanic Event Market

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  • Title:New Opportunities in the Hispanic Event Market
  • Category:Strategy & ROI
  • Level:All
  • Instructor:Rachel Gross
  • Length:11 min
  • Posted:6/4/2013
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Overview

52 million – or 1 in 5 – consumers in the United States today are Hispanic.  Representing 20 different Spanish speaking countries, this population is expected to increase to 1 in 4 by 2020. Hispanic consumer confidence is up and creating power and influence in the marketplace. How do you capture and engage this audience through your events? Rachel Gross, SVP of Event Marketing for Univision outlines five strategies to remember when targeting Hispanics and provides valuable examples of her team’s work to engage this growing audience. What roles do family, culture and community play at events? Learn how Hispanics are technologically ‘connected’ and the best practices to incorporate social media into your planning.  In addition, gain insight on Hispanic consumer habits and how they lend positively to building brand awareness.

Learning Outcomes

    1. Understand how to leverage the importance of family, culture and community at events.
    2. Explore Hispanic technology trends and how to best engage participants.
    3. Identify several ways to connect a Hispanic audience when building brand awareness campaigns.

Table of Contents

Watch the Class in Chapters
The Growth in the Hispanic Market 2:58
Event Strategies to Engage the Hispanic Market 7:41
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

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