Class Library The Psychology of Raising Your Prices

click above for preview
  • Title:The Psychology of Raising Your Prices
  • Category:Business & Sales
  • Level:Advanced
  • Instructor:Peter Shallard
  • Length:27 min
  • Posted:10/18/2012
4.31 out of 5 star rating

Overview

This class was filmed live at engage!12, The Luxury Wedding Business Summit, at the Mandarin Oriental in Las Vegas.

*There are no slides used in this presentation, and no downloads.

In business, as your costs go up and your expertise increases, you're supposed to raise your rates to reflect these changes in cost and demand.  However, most entrepreneurs, particularly in service businesses, are reluctant to raise their prices. Peter Shallard gives us a window into the psychological thinking that prevents people from having the confidence to raise their rates, and provides a strategic paradigm for guiding you on how to do so.


Learning Outcomes

    1. Learn how an entrepreneur's pricing is a direct reflection of their perceived self-worth, and how to change that perspective.
    2. Understand the slippery slope of undercutting your pricing in order to win a piece of business.
    3. Identify the 5 levels of entrepreneurial pricing that reflect the stages of business growth.

Table of Contents

Watch the Full Class Without Chapter Breaks
The Psychology of Raising Your Prices 27:27
Watch the Class in Chapters
Introduction 4:56
Price is the Solution 3:43
The 5 Stages of Pricing Evolution 7:20
Selling Your Ideas 8:39
Accelerate Your Progress 3:37
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

Please click on "Subscriber View Now" button to watch this video.

© The Event Leadership Institute 2011. All rights reserved.

The Event Leadership Institute

Featured Clients