Class Library Producing an Effective Fundraising Event or Gala

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  • Title:Producing an Effective Fundraising Event or Gala
  • Category:Planning & Logistics
  • Level:Intermediate
  • Instructor:Liz Glover Wilson, CMP, CSEP
  • Length:30 min
  • Posted:7/15/2011
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Overview

In this class you will learn how to effectively plan a fundraising gala. From pre to post event, explore the fundraising gala and ways in which to maximize your resources, build visibility, strengthen your story, keep organized and lay the foundation for long-term growth.  While some studies have shown that fundraising events are not the biggest money-maker for non-profits – at least initially, many Directors of Development will tell you there is more to an event fundraiser than just making money. Fundraising events are one fundraising tool that, when utilized at its maximum impact, will allow for a wide range of opportunities for outreach, cultivation and communications both internally and externally.


Learning Outcomes

    1. Understand the benefits of hosting a fundraising gala.
    2. Learn how to approach gala planning.
    3. Learn how to work with committees and honorees.
    4. Understand how to create fundraising packages and manage costs.

Table of Contents

Watch the Full Class Without Chapter Breaks
Producing an Effective Fundraising Event or Gala- Full Class Video 26:36
Watch the Class in Chapters
Introduction and the Five Basic Benefits of Hosting a Fundraising Event 3:25
Be Mindful of the Process 2:39
Forming a Committee 2:20
Empowering Your Committee 3:01
Selecting and Working with Honorees 2:29
Looking at Cost Structure and Budget 5:03
Sponsorships 3:26
Quick Tips on Program Development 2:50
Tips on Auctions and Gift Bags 1:36
Post Event Tasks 1:56
Downloads
PDF of Slides from this Class
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

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© The Event Leadership Institute 2011. All rights reserved.

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