Class Library Trade Show Booths: Strategies for Success

click above for preview
  • Title:Trade Show Booths: Strategies for Success
  • Category:Planning & Logistics
  • Level:All
  • Instructor:William Sell
  • Length:60 min
  • Posted:8/13/2015
  • CMP Domain:I: Marketing
4.61 out of 5 star rating
1.00

Overview

Companies spend thousands to take part in trade shows but don’t necessarily understand how to maximize their experience. Bill Sell, Partner at Advisor Communications provides a comprehensive overview of the key factors that contribute to a successful trade show from selecting the shows to exhibit, designing your booth to drive traffic, pre and post event outreach, staff training and on-site logistics.


Learning Outcomes

    1. Understand the criteria for selecting a trade show and setting objectives for your company (speaking opportunities or hosted events).
    2. Learn how to develop an operational budget.
    3. Be able to establish metrics for post-event reporting.
    4. Optimize booth design to increase engagement, corporate branding visibility and product placement.

Table of Contents

Watch the Full Class Without Chapter Breaks
Trade Show Booths: Strategies for Success 60 mins
Watch the Class In Chapters
When Does a Trade Show Make Sense? 5:18
Trade Shows vs. Other Marketing Channels 4:50
Setting Goals 7:48
Budgeting for Services 3:54
Booth Placement 2:24
Designing Your Booth 8:19
Staffing 8:06
Enhancing Your Presence 5:22
Pre-Show Marketing, Best Practices 1:43
What to Expect On-Site 1:45
Lead Capture 3:03
Post Show 1:56
Hosted Buyer Programs 1:00
Next Steps 7:36
Downloads
PDF of Slides from This Class
ELI

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to www.ConventionIndustry.org.

Please click on "Subscriber View Now" button to watch this video.

© The Event Leadership Institute 2011. All rights reserved.

The Event Leadership Institute

Featured Clients