Vice President, Living Energy Events & Productions
Toby was born and raised in Toronto, Canada and is a Certified Special Event Professional with over 30 years of experience in marketing, branding and producing events.
After completing her undergraduate degree in English literature and Film from the University of Western Ontario, she moved to NYC to study Advertising at The Fashion Institute of Technology. She spent several years at various ad agencies in account management positions in both the USA and Canada working initially in fashion advertising then packaged goods, utilities, and even automotive brand management. This path eventually led to opening her own marketing firm while raising her two daughters, providing business consulting services to entrepreneurs and small association groups in various industries.
Toby met her now husband Rick in 2005 in Arizona. At that time Rick’s entertainment and AV production company well established in Michigan was embarking on opening an Arizona office and he hired Toby’s consulting firm to brand the company and assist with transitioning the business. In 2011 Toby obtained her CSEP designation from the International Special Events Society and began working full time for Living Energy Events and Productions in Arizona where she currently holds the position of Vice President.
Toby, Rick and their team have designed and produced hundreds of events including private social functions, corporate events, non profit meetings and fundraisers, association meetings, national tours, community expos, music festivals and even a global child welfare conference for delegates from over 20 countries at Harvard University.
Toby is an active member of multiple industry associations and recipient of highly coveted industry awards for Best Event Innovation and Best Corporate Events produced. She is also a past speaker and event producer for The Special Event Conference.