Professional Development CoursesEvent & Meeting Management Fundamentals | DC

Overview



If you're looking to become an event or meeting planner, or you've been planning events for a while but never got proper training, this is the ultimate course for you. Here you'll get a thorough understanding of how events work, why people and companies host events, how the industry is configured, and how to strategically plan and coordinate a typical event from A to Z. (Full syllabus is listed below).

This course will cover the role of events in today's world, budgets and goals, workflow management, venue selection and negotiation, room layouts and seating formats, food and beverage, entertainment and speakers, design and decor, transportation and logistics, registration and check-in, hybrid meetings, apps and technology, basic lighting and audio visual, and more.


Tuition

Learning Outcomes

  1. Understand how to create an event that achieves specific objectives for the host/client.
  2. Design a planning process that incorporates budgeting, project management, communication and evaluation tools.
  3. Have an understanding of the various event elements (food and beverage, design, entertainment, site selection, etc.) and how to cost-effectively employ them.
  4. Understand the role of the planner on site at the event, and the mindset necessary to oversee successful event coordination.

Syllabus

  1. Industry Overview
    1. Defining A Special Event 
    2. Human Considerations & Success Factors
    3. Designing An Event
    4. Event Types
    5. Client Needs
    6. Evolution of the Experiential Industry
    7. Careers in the Industry
    8. Understanding the Players: Who Does What
  1. The Role of A Planner
    1. Backgrounds, Experience 
    2. Typical Planning Department Structures 
    3. Pre-Event Responsibilities 
    4. On-Site Responsibilities 
    5. Post-Event Responsibilities
  1. Event Architecture
    1. Establishing Objectives 
    2. Knowing Your Audience 
    3. Selecting the Right Event Format
  1. Establishing the Creative Vision
    1. Getting Buy-In From the Decision-Maker 
    2. Expressing Your Information 
    3. Elements of A Proposal 
    4. Key Business Considerations
  1. Project Management
    1. Goal Setting 
    2. Resource Evaluation 
    3. Timeline Management 
    4. SWOT Analysis 
    5. Team Roles & Communication 
    6. Tracking & Evaluation
  1. Finance & Budgeting
    1. Budgeting & Forecasting 
    2. Income & Expense Analysis 
    3. Fixed vs. Variable Costs 
    4. What Things Cost 
    5. R.O.I. - Understanding Return On Investment
  1. Contracts & Negotiations
    1. Key Parts of A Contract 
    2. Typical Industry Clauses 
    3. Stages of Negotiation 
    4. Negotiating Strategies
  1. Site Selection & Management
    1. Destination Selection 
    2. Venue Selection 
    3. Site Inspections 
    4. Ancillary Support: Tents, Power, Sanitation, WiFi
  1. Risk Management
    1. The Americans with Disabilities Act 
    2. Risk Assessment 
    3. Emergency Response Planning
  1. Spatial Design
    1. Objectives vs. Design 
    2. Meshing Elements Together 
    3. Crowd Experience 
    4. Standard Designs Review 
    5. Room Design Software
  1. Food & Beverage
    1. Types & Terms 
    2. Buying Food & Beverage | Providers
  1. Audio Visual
    1. Sound 
    2. Lighting 
    3. Staging 
    4. Video
  1. Guest Services & Logistics
    1. Invitations & Registrations 
    2. On-Site Check-In 
    3. Transportation & Parking 
    4. Way Finding & Directional Signage 
    5. Security & Emergency 
    6. Translation 
    7. Concierge
  1. Entertainment & Speakers
    1. Types 
    2. How to Employ In Design 
    3. Buying Tips
  1. Marketing & Technology
    1. Options for Marketing 
    2. Marketing Plan Goals 
    3. Leveraging Technology 
    4. Mobile Apps & Social Media 
    5. Photo/Video Capture and Post-Event Usage 
    6. Virtual/Hybrid Event Options
  1. Coordinating the Event, Day-Of
    1. Load In and Set Up 
    2. Who Oversees What 
    3. What Planners Should Be Doing During the Event
  1. Service & Staffing
    1. How to Estimate Staff Needs For Various Services 
    2. Selecting the Right On-Site Staff
  1. Sustainability
    1. Key Terms 
    2. Options for A More Environmentally Friendly Event 
    3. Cost vs. Impact

Free Course Preview

Course Details

  • Start Date:March 7
  • Duration:12 weeks
  • Location:Linder Global
  • Tuition:$895 until January 1 | $995 Starting Jan. 2 | Installment plans available.
  • CMP Clock Hours:36.00

About the Instructor

Rebecca Linder

Founder + CEO

Linder Global Events

Prominent in the events management industry, Rebecca Linder is renowned not only as a leader and innovator,... find out more

Frequently Asked Questions

How does the course work?
Participants will gather for a 2.5 hour lecture each week where they will cover materials outlined in the syllabus. Lessons may be supplemented with additional resources, site-visits, guest lectures from event industry experts, case studies, etc. Short quizzes and assignments may be given to help reinforce learning outcomes though only the final exam will be graded. 

Will I earn a credential?

Students who complete this course and pass a final exam will earn a Digital Credential in Event & Meeting Management Fundamentals.  Learn more about our Digital Credentials.

 

Tell me about your learning guarantee? The Event Leadership Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of the final lesson and we'll give you a full refund. 

 

What are people saying about ELI & this course?

"I learned so much from this course, and am proud to put having taken it on my resume. I would absolutely recommend it to others." Libby Richardson | Events Manager, United Way of Central and Northeastern Connecticut

"Howard was such an enthusiastic and knowledgeable teacher. I loved going to class every week because he was so engaging and interesting. I would recommend this course to a friend." Jessica Lai

"This course has provided a roadmap to planning events and I definitely look at the industry differently now."  Michelle Roach

"When evaluating new candidates for full time or freelance staff, one of the first things we take into consideration is the person's legitimate, industry-specific education.  A certificate from E.L.I. tells us they are on the right track." Rob Hulsmeyer | Partner, Empire Force Events.

"This is an amazing course, and you are doing a FABULOUS job with the training!!! Even though I've been meeting planning for over 20 years, I am learning so much detail!  Tami Forcellina | Diageo

"Hands down, the best educational content and the smartest instructors in our industry."  David Adler | CEO, BizBash

"The quality and depth of coverage in E.L.I. courses is, in my opinion, unmatched.  Participants can't help but be better prepared event professionals once they take this course."  Matthew Saravay | CEO, Wizard Studios

"A credential from the Event Leadership Institute carries a lot of weight with us. Given the quality and depth of their content, we know they train people for the rigorous demands of our industry, and come to work ready to hit the ground running."  Adam Sloyer | Managing Director, Sequence Events

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