READ TIME: 3 minutes
Whether you own your own event industry business or work in sales for someone else, you are always looking for new clients. The elevator pitch is a short pitch that will help you turn casual meetings and connections into new business. If you are focused on growing your clientele, you need to have a concise pitch to go after new clients whenever the opportunity arises.
The goal of an elevator pitch is to elicit a referral or opportunity in a short time. The more you can hone in on the most attention grabbing and memorable qualities of your business, the more likely you will generate leads and business prospects. Learn the key ingredients to include in your elevator pitch to make the most of your connections and win new clients.
Here are 3 essential components to include when crafting your perfect pitch.
Clearly Describe What You Do
Can you describe what you do in 1 or 2 sentences? The key to this step is to keep it short and precise. Create a different description for industry contacts versus outsiders. Your pitch for people within your industry will be more specific. For outsiders, you will want to describe yourself in simple terms so someone who is not familiar with the event industry can understand what you do.
Establish Authority in Your Field
Give them a reason to believe you are good at what you do. This is an area that most people forget and is crucial to winning over your prospect. Establish your expertise by mentioning any awards & recognition you have received, high profile clients & events you have worked with, your years of experience, or your specific experience. Pick 2 or 3 of your key qualities to keep your pitch concise and memorable.
Provide Direct Relatable Experience
Include in your pitch specific types of clients and events you have worked with that match your prospect’s organization. Prepare a few of these in advance, and choose the ones that relate the most to whomever you are talking to. Add in specific selling points such as in-house graphic design services, discounts, and industry connections to further entice your prospect.
Keep photos and videos of your sample work on your phone, ready to go. The event industry is creative and visual; be ready to display your best work at a moment’s notice and your business will stand out from the crowd.