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Designing Events To Inspire Emotion

Designing Events To Inspire Emotion

In this video clip, Aaron Tharp, Executive Producer at Hello! Destination Management discusses how successful event design should inspire emotions in event attendees. Learn More About This Topic… Business Trends in Event Design | WHITE PAPER Instructor: Howard...
Hosting Events In Museums: What You Need To Know

Hosting Events In Museums: What You Need To Know

Smarticle READ TIME: 2.3 minutes We’re considering a high-end museum for our upcoming client event. What do I need to know? Alternative Venues 101 Museums are a type of alternative venue, which we define as a venue whose main purpose and design is for something other...
10 Signs You Need To Pay Closer Attention To Your Business Accounting

10 Signs You Need To Pay Closer Attention To Your Business Accounting

I’ve heard so many business owners talk about how they can’t stand accounting or that they “have an accountant for that”. If you’re one of those people, than this article is for you! It’s easy to pass things off that you don’t understand – or don’t want to understand,...
Fixed Fee Pricing: Are You Earning the Money You Deserve?

Fixed Fee Pricing: Are You Earning the Money You Deserve?

Smarticle READ TIME: 3 minutes You can have visually stunning events, the most satisfied clients, and the most enthusiastic staff, but if your pricing isn’t accurately reflecting your value, you could be losing revenue. While a fixed fee is the most common pricing...
How to Avoid Being Blindsided at a Post-Event Debriefing

How to Avoid Being Blindsided at a Post-Event Debriefing

Smarticle READ TIME: 3.2 minutes How do you prevent nitpicky comments from clients at a post-event debrief meeting from overshadowing a successful event? Are there any best practices to running a debriefing? What Should A Post-Event Debriefing Accomplish? The...
Questions to Ask When Evaluating An Outdoor Event Site

Questions to Ask When Evaluating An Outdoor Event Site

Smarticle READ TIME: 2 minutes Depending on where you live in the world, doing an event outdoors vs. indoors can seem like an easy call. Weather, cost, and time to build out an outdoor space can threaten the success of an event, however beautiful environments and the...
3 Key Components of Experience Design

3 Key Components of Experience Design

Smarticle READ TIME: 2.5 minutes There’s a clear distinction between designing an event experience, versus planning an event. Experience design applies experiential properties and principals to the event design, while event planning is the organization of event...
Diversity and Accessibility – the Coefficients of Inclusion

Diversity and Accessibility – the Coefficients of Inclusion

As Event Leaders it is on us to ensure that any person attending an event will have the same experience – a sizable challenge – but when has our Industry ever shied away from an opportunity to be the voice.  This means as event designers we must think...
Embracing and Leveraging Millennial Strengths

Embracing and Leveraging Millennial Strengths

Entitled.  Self-obsessed. Narcissistic. Distracted. These terms carry a strong negative connotation and without doubt are insulting to any person between the ages of circa 22 – 37. I would even argue that the term “millennial” itself, denotes a negative undertone....
Be a Networking Superhero

Be a Networking Superhero

In todays’ digital, global world, making genuine human connections is becoming increasingly difficult.  We have grown accustomed to the ease of sitting in our offices at our desks, or at satellite or home offices sending LinkedIn invitations with personal notes hoping...
Golden Nuggets – The Hidden Value of Professional Development

Golden Nuggets – The Hidden Value of Professional Development

The importance of professional development or lifelong learning, no matter how it is labeled, is often put on the back burner. As our workloads overwhelm us, the need to be in the office to secure new business is top priority or the budget for attending conferences is...
Calculating the Tax-Deductibility of An Auction Item

Calculating the Tax-Deductibility of An Auction Item

Smarticle We’re planning a major fundraising event for our non-profit organization. When someone bids on an auction item, sponsors a table or buys a ticket, how do you calculate the tax- deductible amount? Which Organizations Qualify? First, make sure your...
When Life Gives You Lemons

When Life Gives You Lemons

Karma. Fate. Everything happens for a reason.  All possible explanations we and other’s give us when we are faced with life’s unexpected hiccups.  As Event Leaders, working in a fast-paced environment with many “irons in the fire” even a minor crisis can quickly...
Sales is Not a Title

Sales is Not a Title

Even if the word “sales” is not in your professional title, as event professionals we are always selling. During each and every interaction we have with our team, our staff and our customers we sell our services, our ideas, our designs, our strategy or approach to a...
More Than Just Fancy Acronyms!

More Than Just Fancy Acronyms!

As an Event Leader, becoming a member of a professional association related to the meetings and events industry needs to come from a place of self-motivation and self-advocacy. Unlike some highly regulated industries, to carry the title of Event Leader, Event Planner,...
Amps, Watts, and Volts: What’s The Difference?

Amps, Watts, and Volts: What’s The Difference?

Smarticle We’re hosting an event in a beautiful, but old, landmark building, and one of my vendors suggested we make sure the venue has enough electrical. How can I figure out how much electrical power we’ll need? And what’s the difference between amps, watts, and...
The Leadership Teeter Totter – Perception Deception

The Leadership Teeter Totter – Perception Deception

As leaders in the events industry we have all had our leadership style analyzed, our strengths and weaknesses identified, and have taken a barrage of courses on how to work with different generations, cultures, and to deal with diversity in the workplace.   In today’s...
The New Year’s Elephant | A Guide For Event Leaders

The New Year’s Elephant | A Guide For Event Leaders

Whether you are one to set New Year’s resolutions or not we all are asked by our loved ones, colleagues, friends and even our personal trainers or local baristas what we plan to do differently, commit too or change in the year ahead. As a traditionalist I am normally...