5 Questions to Ask When Hiring a Destination Management Company

5 Questions to Ask When Hiring a Destination Management Company

Smarticle READ TIME: 3 minutes Doing business in an unfamiliar destination comes with specific challenges. A Destination Management Company (DMC) brings local expertise, local knowledge and a set of local resources that can make or break your destination specific...
How to Leverage Insiders to Obtain Fundraiser Sponsors

How to Leverage Insiders to Obtain Fundraiser Sponsors

Smarticle READ TIME: 5 minutes Sponsors are a critical revenue stream for fundraising events. But how does your organization approach sponsors? Who do you task with the job? Members of your community who already know and support your mission are the best advocates for...
How to Choose the Right Microphone for Your Event

How to Choose the Right Microphone for Your Event

Smarticle READ TIME: 4 minutes As an event professional, you know the importance of good audio at an event. If the audience can’t hear the presenters or are distracted by feedback, you’ll lose their attention very quickly. Good audio often starts with having the...
What Is a Campfire Setup & When Should You Use It?

What Is a Campfire Setup & When Should You Use It?

Smarticle READ TIME: 2.7 minutes I’ve been reading a lot about Campfire sessions at conferences, and am looking to do something different. What are some best practices in using Campfire setups? What Is a Campfire Setup? This is one of those formats that perfectly...
Amps, Watts, and Volts: What’s the Difference?

Amps, Watts, and Volts: What’s the Difference?

Smarticle READ TIME: 3 minutes We’re hosting an event in a beautiful, but old, landmark building, and one of my vendors suggested we make sure the venue has enough electrical. How can I figure out how much electrical power we’ll need? And what’s the difference between...
Important Communication With Entertainers Prior to an Event

Important Communication With Entertainers Prior to an Event

Smarticle READ TIME: 4 minutes Although communicating clearly with entertainers prior to an event seems obvious, it is often overlooked. This results in unnecessary frustration and anxiety on event day. Logistical challenges, miscommunications, and last minute...
Accounting for Event Companies: Advance Planning Tips

Accounting for Event Companies: Advance Planning Tips

Smarticle READ TIME: 1 minute Many event business owners hand their financials over to their accountant or bookkeeper, but a strong understanding of how to protect your company’s financials is crucial for success and futureproofing your business. This...
A Simple Introduction to Virtual Events

A Simple Introduction to Virtual Events

Smarticle READ TIME: 2 minutes   A virtual event involves no in-room experience. The entire event is held solely online. For this week’s Smarticle, we’re focusing on virtual events: the most common type of virtual events and the benefits of opting to...
6 Steps To Get Publicity For Your Event Business

6 Steps To Get Publicity For Your Event Business

Smarticle READ TIME: 3 minutes As an event professional, you have likely spent a great deal of time getting publicity for the events that you produce. Planners are so focused delivering ROI for their clients that they often forget to work on their own businesses. Not...
Conveying Value When Talking About Price

Conveying Value When Talking About Price

Smarticle READ TIME: 2 minutes When talking about your rate with a client, how do you convey that your services aren’t a commodity? How do you express that even though you’re providing the same service as the planner down the road who is charging half as much, you’ll...
Inside the Event Production Booth: Commonly Used Equipment

Inside the Event Production Booth: Commonly Used Equipment

Smarticle READ TIME: 2 minutes The production booth can be a bit intimidating when you first walk inside, with a confusing maze of switches and buttons, and tons of unfamiliar gear. We’re going to make the production booth a bit less overwhelming by breaking down the...
What’s the Difference Between Leadership & Management?

What’s the Difference Between Leadership & Management?

Smarticle READ TIME: 2.75 minutes I run an in-house event team. In my last review, when I asked what it would take to get promoted to the next level, my boss said I needed to go beyond just ‘managing’ my team, and to start demonstrating ‘leadership’ (e.g. thought...
What is a Fishbowl Setup and When Should You Use It?

What is a Fishbowl Setup and When Should You Use It?

Smarticle READ TIME: 3 minutes We’re considering some different types of presentation styles. What is a fishbowl and what do I need to know? What a Fishbowl Setup Is A fishbowl is a presentation style in which audience members become the presenters. Chairs are...
How To Define Your Brand

How To Define Your Brand

Smarticle READ TIME: 2 minutes What fuels you to create a successful business? Innovators like Steve Jobs, Richard Branson, and Colin Cowie were not satisfied just working for a paycheck. They each had a clearly defined passion and purpose that guided them to create...
Myth Versus Fact: The Truth About Digital Events

Myth Versus Fact: The Truth About Digital Events

Smarticle READ TIME: 2 minutes Many events and meetings now have a virtual component, and yet there are still a lot of misconceptions out there regarding digital events. As an event industry professional, you need to keep yourself informed to take advantage of new...
Bitmap vs. Vector Files

Bitmap vs. Vector Files

Smarticle READ TIME: 3 minutes When printing signs for our events, my graphic designer is always asking for vector files of sponsor logos, but some sponsors tell me to grab their logo from the web. What’s the difference between those files and vector files? As an...
An Essential Guide to Pitching BizBash and Other Industry Magazines

An Essential Guide to Pitching BizBash and Other Industry Magazines

Smarticle READ TIME: 2 minutes You’re likely working long days to make sure your events go off without a hitch, but are you making sure your innovative and creative events are getting the attention they deserve? Industry publications and magazines like BizBash are a...