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Bitmap vs. Vector Files

Bitmap vs. Vector Files

Smarticle READ TIME: 3 minutes When printing signs for our events, my graphic designer is always asking for vector files of sponsor logos, but some sponsors tell me to grab their logo from the web. What’s the difference between those files and vector files? As an...
An Essential Guide to Pitching BizBash and Other Industry Magazines

An Essential Guide to Pitching BizBash and Other Industry Magazines

Smarticle READ TIME: 2 minutes You’re likely working long days to make sure your events go off without a hitch, but are you making sure your innovative and creative events are getting the attention they deserve? Industry publications and magazines like BizBash are a...
Hosting a Fundraising Gala

Hosting a Fundraising Gala

Smarticle READ TIME: 2 minutes There are many different formats to choose from when planning fundraising events. One particular favorite, though, is fundraising galas. Galas create a valuable opportunity to bring together all different types of people from various...
A Quick Guide to Pitch Meetings

A Quick Guide to Pitch Meetings

Smarticle READ TIME: 2 minutes Pitch meetings present a unique opportunity to go beyond your proposal and create a face-to-face connection with your potential clients. Pulling off a successful pitch meeting is an essential part of closing a client and earning their...
Powering Your Events

Powering Your Events

Smarticle READ TIME: 2 minutes In order to ensure that you have an accurate budget of your power costs, you need to estimate what and how many pieces of equipment you will be using that require power. This Smarticle will introduce you to the main pieces of equipment...
Guns, Mass Shootings & The Events Industry: Our Missing Voice

Guns, Mass Shootings & The Events Industry: Our Missing Voice

Sign The Petition Note: versions of this column have appeared this week in Meetings & Conventions magazine, and BizBash. A forthcoming story on this initiative will also appear in the November issue of PCMA’s Convene magazine. For a number of years, I’ve...
Designing Events To Inspire Emotion

Designing Events To Inspire Emotion

In this video clip, Aaron Tharp, Executive Producer at Hello! Destination Management discusses how successful event design should inspire emotions in event attendees. Learn More About This Topic… Business Trends in Event Design | WHITE PAPER Instructor: Howard...
Hosting Events In Museums: What You Need To Know

Hosting Events In Museums: What You Need To Know

Smarticle READ TIME: 2.3 minutes We’re considering a high-end museum for our upcoming client event. What do I need to know? Alternative Venues 101 Museums are a type of alternative venue, which we define as a venue whose main purpose and design is for something other...
10 Signs You Need To Pay Closer Attention To Your Business Accounting

10 Signs You Need To Pay Closer Attention To Your Business Accounting

I’ve heard so many business owners talk about how they can’t stand accounting or that they “have an accountant for that”. If you’re one of those people, than this article is for you! It’s easy to pass things off that you don’t understand – or don’t want to understand,...
Fixed Fee Pricing: Are You Earning the Money You Deserve?

Fixed Fee Pricing: Are You Earning the Money You Deserve?

Smarticle READ TIME: 3 minutes You can have visually stunning events, the most satisfied clients, and the most enthusiastic staff, but if your pricing isn’t accurately reflecting your value, you could be losing revenue. While a fixed fee is the most common pricing...
How to Avoid Being Blindsided at a Post-Event Debriefing

How to Avoid Being Blindsided at a Post-Event Debriefing

Smarticle READ TIME: 3.2 minutes How do you prevent nitpicky comments from clients at a post-event debrief meeting from overshadowing a successful event? Are there any best practices to running a debriefing? What Should A Post-Event Debriefing Accomplish? The...
Questions to Ask When Evaluating An Outdoor Event Site

Questions to Ask When Evaluating An Outdoor Event Site

Smarticle READ TIME: 2 minutes Depending on where you live in the world, doing an event outdoors vs. indoors can seem like an easy call. Weather, cost, and time to build out an outdoor space can threaten the success of an event, however beautiful environments and the...
3 Key Components of Experience Design

3 Key Components of Experience Design

Smarticle READ TIME: 2.5 minutes There’s a clear distinction between designing an event experience, versus planning an event. Experience design applies experiential properties and principals to the event design, while event planning is the organization of event...
Diversity and Accessibility – the Coefficients of Inclusion

Diversity and Accessibility – the Coefficients of Inclusion

As Event Leaders it is on us to ensure that any person attending an event will have the same experience – a sizable challenge – but when has our Industry ever shied away from an opportunity to be the voice.  This means as event designers we must think...
Embracing and Leveraging Millennial Strengths

Embracing and Leveraging Millennial Strengths

Entitled.  Self-obsessed. Narcissistic. Distracted. These terms carry a strong negative connotation and without doubt are insulting to any person between the ages of circa 22 – 37. I would even argue that the term “millennial” itself, denotes a negative undertone....
Be a Networking Superhero

Be a Networking Superhero

In todays’ digital, global world, making genuine human connections is becoming increasingly difficult.  We have grown accustomed to the ease of sitting in our offices at our desks, or at satellite or home offices sending LinkedIn invitations with personal notes hoping...
Golden Nuggets – The Hidden Value of Professional Development

Golden Nuggets – The Hidden Value of Professional Development

The importance of professional development or lifelong learning, no matter how it is labeled, is often put on the back burner. As our workloads overwhelm us, the need to be in the office to secure new business is top priority or the budget for attending conferences is...