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Radio Frequency Identification (RFID): What It Is & Why It Matters

Radio Frequency Identification (RFID): What It Is & Why It Matters

As events continue to become more and more integrated with technology, event planning specialists are able to avoid issues that have plagued events for years. Not only does this tech allow for less stress when it comes to hosting an event, but those in attendance will...
10 Ways to Measure Audience Engagement at Your Event

10 Ways to Measure Audience Engagement at Your Event

Planning an event requires more than ordering supplies and securing a guest list. Beyond the basics, you need to ensure that your message is not only reaching the right audience, but also eliciting the right feedback. Event audience engagement can reflect how...
Diversifying Your Creative Materials with Printing Techniques

Diversifying Your Creative Materials with Printing Techniques

To most outsiders (not us planners), the event start is usually the time the ballroom doors open. To us, it starts at the first drop of creative materials. That said, it’s important that we make a splash, a statement and an everlasting impression as soon as the...
Part 2 of 2: Four Tech Tips for Increasing Your Event ROI

Part 2 of 2: Four Tech Tips for Increasing Your Event ROI

Last month, we looked at four tools to help us increase our event marketing ROI. Marketing automation, proximity marketing, personalization, and analytics and insights. Now that we know what metrics are important and how to derive insights, how do we activate these...
Part 1 of 2: Four Tech Tips for Increasing Your Event ROI

Part 1 of 2: Four Tech Tips for Increasing Your Event ROI

Today’s event marketers are tech savvy and data driven. They understand the importance of engaging attendees long before and after the event itself. Delivering personalized experiences isn’t a “nice to have” anymore. Customers expect seamless experiences, interactions...
How to Pitch Your Favorite Speakers for your Next Event

How to Pitch Your Favorite Speakers for your Next Event

So your client (or company) is in the middle of planning their signature event or company meeting, and they’re turning to you to come up with ideas on who the speaker should be that will inspire the crowd, while also not costing a fortune. If you’re anything like me,...
Leveraging Social Media for Event Marketing

Leveraging Social Media for Event Marketing

You’ve sent out invitations. You’ve secured sponsors. Months of planning. Endless phone calls, meetings and details. So what are you missing? It might just be capitalizing on social media to take your event to the next level. But event planners often find social media...
Effective Time Management Tips

Effective Time Management Tips

I admit I am one of those people who sees something sparkly and easily gets distracted from the task at hand. I put off projects that don’t have actual deadlines, or on the weekends I give myself a list of things to get done and the next thing I know I’ve wasted an...
The Multi-Sensory Event Experience

The Multi-Sensory Event Experience

Gone are the days of the stuffy black-tie fundraising gala: an event built on a five-course meal and lengthy live program featuring speakers touting organizational accomplishments. Today’s eventgoers demand a more interactive experience. They want to engage with the...
10 Tips for Limiting Event Attrition

10 Tips for Limiting Event Attrition

One of the greatest challenges event planners face is how to minimize attrition while maximizing attendance and engagement. Making sure guests attend the event and have an amazing time is vital—but how do you ensure that everyone who RSVPs will actually show? We’ve...
An Event Producer’s Guide to Putting Out Fires (Literally)

An Event Producer’s Guide to Putting Out Fires (Literally)

Last October, I was working at an event where the main entertainment went up in flames minutes before it was scheduled to venture out into the crowd. I’m talking full-on, “turn the sprinkler system off quick before the exhibitor booths, activity stations and high-end...

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