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Define Your Brand, Elevate Your Business

Define Your Brand, Elevate Your Business

How do you differentiate your business in the face of ever-increasing and overwhelming competition? How can you take your business to the next level? What is missing? In this week’s Featured Video, Defining Your Brand, Sean Low discusses the 4P’s: Passion,...
The Scary Numbers Behind the Marriott-Starwood Merger

The Scary Numbers Behind the Marriott-Starwood Merger

Post-Merger, Marriott to Control Over 50% of Market Share in 17 of the Top 20 Meeting Destinations When Marriott announced in November, 2015, that it was merging with Starwood to create the world’s largest hotel company, it met with mixed reaction from meeting...
3 NYC Event Agencies Named to Crains’ Best Places to Work List

3 NYC Event Agencies Named to Crains’ Best Places to Work List

Last month three event planning businesses were ranked by Crain’s NY in their annual ranking of the “Best Places to Work.” In addition to their ranking they all three have another commonality:  each has provided their employees training through Event Leadership...
Why Event Planning Businesses Fail

Why Event Planning Businesses Fail

Meet Melissa.  (She did not want to share her last name.) Melissa is an extremely accomplished event planner who spent 10 years working in-house planning events for corporations and non-profits, where she did incredible work. Around 18 months ago Melissa decided to go...
Landing The Million Dollar Event

Landing The Million Dollar Event

At some point in your tenure, if you run an event planning company or agency, you’ll aspire to land the really big project, the mega event, the million dollar event.  OK, it doesn’t have to be a million dollars; it can be $100,000, $250,000, etc.  The number is...
Giving Free Advice to Win New Business

Giving Free Advice to Win New Business

A few people are going to steal your ideas. Not a lot, and certainly not as many as people might think, but a few will.  Yet whatever that number is, it pales in comparison to the number of people who will hire you, recommend you, and rave about you as a result of the...
The Best Way To Sell – Don’t

The Best Way To Sell – Don’t

This is a guest blog by Jim Alkon of Meetings and Media, a media/business development consultancy.  Jim is also an adviser to the Convention Industry Council, and the VP of Programs for MPI Greater New York Chapter. For all the event industry salespeople who have...