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Bitmap vs. Vector Files

Bitmap vs. Vector Files

Smarticle READ TIME: 3 minutes When printing signs for our events, my graphic designer is always asking for vector files of sponsor logos, but some sponsors tell me to grab their logo from the web. What’s the difference between those files and vector files? As an...
Designing Events To Inspire Emotion

Designing Events To Inspire Emotion

In this video clip, Aaron Tharp, Executive Producer at Hello! Destination Management discusses how successful event design should inspire emotions in event attendees. Learn More About This Topic… Business Trends in Event Design | WHITE PAPER Instructor: Howard...
Diversifying Your Creative Materials with Printing Techniques

Diversifying Your Creative Materials with Printing Techniques

To most outsiders (not us planners), the event start is usually the time the ballroom doors open. To us, it starts at the first drop of creative materials. That said, it’s important that we make a splash, a statement and an everlasting impression as soon as the...
The Unique Value of Wedding Designers

The Unique Value of Wedding Designers

Wedding planner, wedding coordinator, wedding designer, and more; there are so many different labels for the wedding industry professionals who help brides and grooms organize their big day. However, these titles don’t all mean the same thing. In fact, there’s a...
The Multi-Sensory Event Experience

The Multi-Sensory Event Experience

Gone are the days of the stuffy black-tie fundraising gala: an event built on a five-course meal and lengthy live program featuring speakers touting organizational accomplishments. Today’s eventgoers demand a more interactive experience. They want to engage with the...
How Event Planners Can Overcome the Dreaded Creative Block

How Event Planners Can Overcome the Dreaded Creative Block

We’ve all been there. Some days, your creative juices seem to just flow effortlessly. Other days, getting a creative idea to spring into your mind is like pulling teeth. Don’t worry, you haven’t run the creativity well dry. In fact, the great American Poet Maya...
Tapping Into the Meaning of Color When Planning Your Next Event

Tapping Into the Meaning of Color When Planning Your Next Event

Color is more than just a straightforward design choice and much more than just a theme. Color has the ability to make a direct impact on the way your attendees think and feel during your event, as well as how they behave. Each color evokes different emotions, and we...
Event Design Trends: Are Balloons In or Out?

Event Design Trends: Are Balloons In or Out?

About The Video After seeing a spectacular balloon display at BizBash Live LA 2017, Mike from Event Leadership Institute interviews Marla from Balloonzilla to get the scoop about balloon trends in 2017 and how to incorporate them into your corporate event. Check Out...
Event Planner vs. Event Designer – What is the Difference?

Event Planner vs. Event Designer – What is the Difference?

As the wedding and event industries have grown markedly over the last ten years, what was once an over-arching profession of “event planner” or “wedding planner” has been slowly divided into a number of factions – planner, designer, and stylist – each title...
In Search of Inspiration

In Search of Inspiration

I am in the business of good ideas. Some people look at my business and see that I make flowers or print stationery or plan parties. I believe, however, that all of those things are actually by-products of what I actually sell – which are good ideas. And let me tell...