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Diversity and Accessibility – the Coefficients of Inclusion

Diversity and Accessibility – the Coefficients of Inclusion

As Event Leaders it is on us to ensure that any person attending an event will have the same experience – a sizable challenge – but when has our Industry ever shied away from an opportunity to be the voice.  This means as event designers we must think...
Golden Nuggets – The Hidden Value of Professional Development

Golden Nuggets – The Hidden Value of Professional Development

The importance of professional development or lifelong learning, no matter how it is labeled, is often put on the back burner. As our workloads overwhelm us, the need to be in the office to secure new business is top priority or the budget for attending conferences is...
When Life Gives You Lemons

When Life Gives You Lemons

Karma. Fate. Everything happens for a reason.  All possible explanations we and other’s give us when we are faced with life’s unexpected hiccups.  As Event Leaders, working in a fast-paced environment with many “irons in the fire” even a minor crisis can quickly...
Five Risk Management Tips For Your Holiday Event

Five Risk Management Tips For Your Holiday Event

Being the person that speaks up at a holiday event planning meeting and addresses tough, valid and scary concerns around the safety and well-being of your guests, could earn you the nickname Ebenezer Scrooge, but rest assured you will soar to the top of the “nice”...
Radio Frequency Identification (RFID): What It Is & Why It Matters

Radio Frequency Identification (RFID): What It Is & Why It Matters

As events continue to become more and more integrated with technology, event planning specialists are able to avoid issues that have plagued events for years. Not only does this tech allow for less stress when it comes to hosting an event, but those in attendance will...
10 Ways to Measure Audience Engagement at Your Event

10 Ways to Measure Audience Engagement at Your Event

Planning an event requires more than ordering supplies and securing a guest list. Beyond the basics, you need to ensure that your message is not only reaching the right audience, but also eliciting the right feedback. Event audience engagement can reflect how...
5 Benefits of Untraditional Event Venues

5 Benefits of Untraditional Event Venues

Untraditional event venues break the mold and can help you deliver an unparalleled attendee experience. Untraditional venues are spaces that were typically not created for events as their main purpose. Airplane hangars, warehouse spaces, breweries, wineries, bowling...
A Quick Guide to Key Social Media Channels for Event Profs

A Quick Guide to Key Social Media Channels for Event Profs

Event marketing is an essential step in pulling off a fantastic event. Not only can it help spread awareness about the event, but it can also help you engage attendees before arrival, disseminate important information, and more! And yet, many event planners leave...
Part 2 of 2: Four Tech Tips for Increasing Your Event ROI

Part 2 of 2: Four Tech Tips for Increasing Your Event ROI

Last month, we looked at four tools to help us increase our event marketing ROI. Marketing automation, proximity marketing, personalization, and analytics and insights. Now that we know what metrics are important and how to derive insights, how do we activate these...
Part 1 of 2: Four Tech Tips for Increasing Your Event ROI

Part 1 of 2: Four Tech Tips for Increasing Your Event ROI

Today’s event marketers are tech savvy and data driven. They understand the importance of engaging attendees long before and after the event itself. Delivering personalized experiences isn’t a “nice to have” anymore. Customers expect seamless experiences, interactions...
How to Pitch Your Favorite Speakers for your Next Event

How to Pitch Your Favorite Speakers for your Next Event

So your client (or company) is in the middle of planning their signature event or company meeting, and they’re turning to you to come up with ideas on who the speaker should be that will inspire the crowd, while also not costing a fortune. If you’re anything like me,...
Leveraging Social Media for Event Marketing

Leveraging Social Media for Event Marketing

You’ve sent out invitations. You’ve secured sponsors. Months of planning. Endless phone calls, meetings and details. So what are you missing? It might just be capitalizing on social media to take your event to the next level. But event planners often find social media...
10 Tips for Limiting Event Attrition

10 Tips for Limiting Event Attrition

One of the greatest challenges event planners face is how to minimize attrition while maximizing attendance and engagement. Making sure guests attend the event and have an amazing time is vital—but how do you ensure that everyone who RSVPs will actually show? We’ve...
An Event Producer’s Guide to Putting Out Fires (Literally)

An Event Producer’s Guide to Putting Out Fires (Literally)

Last October, I was working at an event where the main entertainment went up in flames minutes before it was scheduled to venture out into the crowd. I’m talking full-on, “turn the sprinkler system off quick before the exhibitor booths, activity stations and high-end...
Face Your Fears About Audio Visual!

Face Your Fears About Audio Visual!

It amazes me how many planners in the events industry say things like; “I’m so dumb when it comes to tech stuff”. If you’re one of those event professionals that constantly puts themselves down, has a fear of technology, refuses to learn anything about tech, or if you...
Key Ingredients for Event Success – Part II: Post Event Debrief

Key Ingredients for Event Success – Part II: Post Event Debrief

Guest blogger Rebecca Linder, Founder and CEO of Linder Global. Okay event holders (clients) and event do-ers (planners) it is time to get real again.  Assuming you did the front-end work of defining the why  it is now time to do a thorough debrief on the back-end. ...
How to Moderate a Panel

How to Moderate a Panel

Moderating a panel discussion is a lot like being a TV talk show host. It’s a lot harder than it looks, and is an exercise in ‘planned spontaneity’ (think about that). A good panel discussion can be the highlight of a conference. Getting together a group of experts...
When Should Venues Disclose Pricing?

When Should Venues Disclose Pricing?

PLANNER:  Hi. I’m interested in booking your venue for an upcoming event. How much do you charge?VENUE: Well, it depends on a lot of variables. Why don’t we have you come in and see our space, and then we can discuss pricing after I learn a little bit more about your...
Key Ingredients for Event Success – Part 1: Defining the “Why”

Key Ingredients for Event Success – Part 1: Defining the “Why”

Guest blogger Rebecca Linder, Founder and CEO of Linder, teaches Event & Meeting Management Fundamentals in Washington, DC. Developing the Pre-Event Strategy Ok event holders (clients) and do-ers (planners) – it’s time to get real.  Whether you’re internal to an...
6 Planner Pet Peeves Regarding Event Venues

6 Planner Pet Peeves Regarding Event Venues

In preparing the content for my Venue Sales Accelerator course, I interviewed dozens of planners and asked them what their pet peeves are when it comes to venues. In random order, here they are. 1. Not disclosing pricing on the initial inquiry Too many venues still...