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Inside the Event Production Booth: Commonly Used Equipment

Inside the Event Production Booth: Commonly Used Equipment

Smarticle READ TIME: 2 minutes The production booth can be a bit intimidating when you first walk inside, with a confusing maze of switches and buttons, and tons of unfamiliar gear. We’re going to make the production booth a bit less overwhelming by breaking down the...
Myth Versus Fact: The Truth About Digital Events

Myth Versus Fact: The Truth About Digital Events

Smarticle READ TIME: 2 minutes Many events and meetings now have a virtual component, and yet there are still a lot of misconceptions out there regarding digital events. As an event industry professional, you need to keep yourself informed to take advantage of new...
Bitmap vs. Vector Files

Bitmap vs. Vector Files

Smarticle READ TIME: 3 minutes When printing signs for our events, my graphic designer is always asking for vector files of sponsor logos, but some sponsors tell me to grab their logo from the web. What’s the difference between those files and vector files? As an...
Powering Your Events

Powering Your Events

Smarticle READ TIME: 2 minutes In order to ensure that you have an accurate budget of your power costs, you need to estimate what and how many pieces of equipment you will be using that require power. This Smarticle will introduce you to the main pieces of equipment...
Camera Riser | Tech Thursdays Videos

Camera Riser | Tech Thursdays Videos

In this week’s Tech Thursday, Michael Granek, President & COO of ELI, and Kevin from Clark’s AV answer the question “What is a camera riser?”. Kevin shares what the difference is between a regular riser or stage deck vs. a camera riser, and why you need one when...
Tech Thursdays: Snake

Tech Thursdays: Snake

In this week’s Tech Thursday, Michael Granek, President & COO of ELI, and Kevin from Clark’s AV answer the question “what is a snake?”. Kevin shares what snakes are used for, the cost benefits of using snakes, and more.Want to learn more about event technology?...
Lumens | Tech Thursdays Videos

Lumens | Tech Thursdays Videos

The Event Leadership Institute and Clark’s AV have teamed up to bring you Tech Thursdays, short, micro-lessons about AV equipment and event technology. In this week’s video, ELI’s President & COO, Michael Granek, and Kevin Rowe from Clark’s AV answer the question...
Radio Frequency Identification (RFID): What It Is & Why It Matters

Radio Frequency Identification (RFID): What It Is & Why It Matters

As events continue to become more and more integrated with technology, event planning specialists are able to avoid issues that have plagued events for years. Not only does this tech allow for less stress when it comes to hosting an event, but those in attendance will...
Part 2 of 2: Four Tech Tips for Increasing Your Event ROI

Part 2 of 2: Four Tech Tips for Increasing Your Event ROI

Last month, we looked at four tools to help us increase our event marketing ROI. Marketing automation, proximity marketing, personalization, and analytics and insights. Now that we know what metrics are important and how to derive insights, how do we activate these...
Part 2 of 2: Four Tech Tips for Increasing Your Event ROI

Part 1 of 2: Four Tech Tips for Increasing Your Event ROI

Today’s event marketers are tech savvy and data driven. They understand the importance of engaging attendees long before and after the event itself. Delivering personalized experiences isn’t a “nice to have” anymore. Customers expect seamless experiences, interactions...
3 Reasons Event Planners Benefit from Learning Event Tech & AV

3 Reasons Event Planners Benefit from Learning Event Tech & AV

You’re excitedly planning your next event, and your proposal for event tech and audio visual (AV) just came in. You hastily grab the document and begin scanning. Without really knowing what you’re looking at, you say, “looks good to me!”, negotiate a little bit, and...
Featured Video | Flash Class: Three Must Have Lighting Tips

Featured Video | Flash Class: Three Must Have Lighting Tips

Overview Lighting is an essential part of events, helping to craft the ideal atmosphere, focus attention where it needs to be, display logos and images, and much more. Yet, many event planners are intimidated by lighting. With this in mind, lighting guru...
Audio Visual | Do You Know What’s On Your Quote?

Audio Visual | Do You Know What’s On Your Quote?

LEARN. THE. TERMS. It amazes me how many planners in the events industry say things like; “I’m so dumb when it comes to tech stuff”. If you’re one of those event professionals that constantly puts themselves down, has a fear of technology, refuses to learn anything...
Podium vs. Lectern: What’s In A Name?

Podium vs. Lectern: What’s In A Name?

If I asked 1,000 event professionals to give me the name of the upright piece of furniture with the slanted top that a speaker stands behind to deliver her speech, the vast majority of you would say “Podium.” And you’d be wrong. But really, who cares? The thing I just...
Golden Globes & CES Teleprompter Fails Yield Lessons for Event Pros

Golden Globes & CES Teleprompter Fails Yield Lessons for Event Pros

Two major, and very public, teleprompter gaffs were made in 2014 before we could even get to February.  The first immediately went viral, as director Michael Bay walked off the stage at a keynote for Samsung at the International Consumer Electronics Show.  Less than a...
Top Mistakes Planners Make When Ordering AV

Top Mistakes Planners Make When Ordering AV

In the process of preparing the lessons for my upcoming 5 week online course, Technical Meeting & Event Production, I thought about the most common mistakes I’ve seen meeting and event planners make when it comes to ordering AV.  I’ve probably produced over 600...