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6 Steps To Get Publicity For Your Event Business

6 Steps To Get Publicity For Your Event Business

Smarticle READ TIME: 3 minutes As an event professional, you have likely spent a great deal of time getting publicity for the events that you produce. Planners are so focused delivering ROI for their clients that they often forget to work on their own businesses. Not...
Conveying Value When Talking About Price

Conveying Value When Talking About Price

Smarticle READ TIME: 2 minutes When talking about your rate with a client, how do you convey that your services aren’t a commodity? How do you express that even though you’re providing the same service as the planner down the road who is charging half as much, you’ll...
Inside the Event Production Booth: Commonly Used Equipment

Inside the Event Production Booth: Commonly Used Equipment

Smarticle READ TIME: 2 minutes The production booth can be a bit intimidating when you first walk inside, with a confusing maze of switches and buttons, and tons of unfamiliar gear. We’re going to make the production booth a bit less overwhelming by breaking down the...
What’s the Difference Between Leadership & Management?

What’s the Difference Between Leadership & Management?

Smarticle READ TIME: 2.75 minutes I run an in-house event team. In my last review, when I asked what it would take to get promoted to the next level, my boss said I needed to go beyond just ‘managing’ my team, and to start demonstrating ‘leadership’ (e.g. thought...
What is a Fishbowl Setup and When Should You Use It?

What is a Fishbowl Setup and When Should You Use It?

Smarticle READ TIME: 3 minutes We’re considering some different types of presentation styles. What is a fishbowl and what do I need to know? What a Fishbowl Setup Is A fishbowl is a presentation style in which audience members become the presenters. Chairs are...
How To Define Your Brand

How To Define Your Brand

Smarticle READ TIME: 2 minutes What fuels you to create a successful business? Innovators like Steve Jobs, Richard Branson, and Colin Cowie were not satisfied just working for a paycheck. They each had a clearly defined passion and purpose that guided them to create...
Myth Versus Fact: The Truth About Digital Events

Myth Versus Fact: The Truth About Digital Events

Smarticle READ TIME: 2 minutes Many events and meetings now have a virtual component, and yet there are still a lot of misconceptions out there regarding digital events. As an event industry professional, you need to keep yourself informed to take advantage of new...
Bitmap vs. Vector Files

Bitmap vs. Vector Files

Smarticle READ TIME: 3 minutes When printing signs for our events, my graphic designer is always asking for vector files of sponsor logos, but some sponsors tell me to grab their logo from the web. What’s the difference between those files and vector files? As an...
An Essential Guide to Pitching BizBash and Other Industry Magazines

An Essential Guide to Pitching BizBash and Other Industry Magazines

Smarticle READ TIME: 2 minutes You’re likely working long days to make sure your events go off without a hitch, but are you making sure your innovative and creative events are getting the attention they deserve? Industry publications and magazines like BizBash are a...
Hosting a Fundraising Gala

Hosting a Fundraising Gala

Smarticle READ TIME: 2 minutes There are many different formats to choose from when planning fundraising events. One particular favorite, though, is fundraising galas. Galas create a valuable opportunity to bring together all different types of people from various...
A Quick Guide to Pitch Meetings

A Quick Guide to Pitch Meetings

Smarticle READ TIME: 2 minutes Pitch meetings present a unique opportunity to go beyond your proposal and create a face-to-face connection with your potential clients. Pulling off a successful pitch meeting is an essential part of closing a client and earning their...
Powering Your Events

Powering Your Events

Smarticle READ TIME: 2 minutes In order to ensure that you have an accurate budget of your power costs, you need to estimate what and how many pieces of equipment you will be using that require power. This Smarticle will introduce you to the main pieces of equipment...
Hosting Events In Museums: What You Need To Know

Hosting Events In Museums: What You Need To Know

Smarticle READ TIME: 2.3 minutes We’re considering a high-end museum for our upcoming client event. What do I need to know? Alternative Venues 101 Museums are a type of alternative venue, which we define as a venue whose main purpose and design is for something other...
Fixed Fee Pricing: Are You Earning the Money You Deserve?

Fixed Fee Pricing: Are You Earning the Money You Deserve?

Smarticle READ TIME: 3 minutes You can have visually stunning events, the most satisfied clients, and the most enthusiastic staff, but if your pricing isn’t accurately reflecting your value, you could be losing revenue. While a fixed fee is the most common pricing...
How to Avoid Being Blindsided at a Post-Event Debriefing

How to Avoid Being Blindsided at a Post-Event Debriefing

Smarticle READ TIME: 3.2 minutes How do you prevent nitpicky comments from clients at a post-event debrief meeting from overshadowing a successful event? Are there any best practices to running a debriefing? What Should A Post-Event Debriefing Accomplish? The...
Questions to Ask When Evaluating An Outdoor Event Site

Questions to Ask When Evaluating An Outdoor Event Site

Smarticle READ TIME: 2 minutes Depending on where you live in the world, doing an event outdoors vs. indoors can seem like an easy call. Weather, cost, and time to build out an outdoor space can threaten the success of an event, however beautiful environments and the...
3 Key Components of Experience Design

3 Key Components of Experience Design

Smarticle READ TIME: 2.5 minutes There’s a clear distinction between designing an event experience, versus planning an event. Experience design applies experiential properties and principals to the event design, while event planning is the organization of event...