ELI Programs For Higher Education & Instructors
The Event Leadership Institute is pleased to offer innovative support programs and resources for Higher Education Institutions, and for qualified instructors of college or university courses on event planning and management, meeting planning, hospitality, or other related topics. The Event Leadership Institute’s program is an ideal supplement or replacement for a course textbook.
ELI In Your Classroom
The education team at ELI has create a customized, discounted student subscription that runs the duration of your semester. Your students sign up for this, which gives them access to the various videos from our Class Library and Maverick Series Interviews that we recommend for your syllabus. Some schools pay for their students’ subscriptions, while others have their students purchase them individually.
Better Than A Textbook
If you wanted to learn something today, it’s doubtful you’d go to the library to take out a textbook. Chances are you’d go online and search for a well-curated video or an insightful article to explain your question. Our programs work in the same way, and provide several benefits:
- Video is generally a more engaging medium than text, and event planning, in particular, is a very visual industry. It’s much easier to understand a particular lighting effect, for example, by seeing before and after images of that effect in action at a real venue, than to read about it in a textbook.
- Subject matter experts bring a topic to life. Whereas textbooks tend to be the voice of a single author, we reach out to top industry experts to help teach various topics. All our instructors are active industry leaders and professionals, and watching and listening to them explain their material is far more engaging than reading it on a page
- Our material is extremely current. Reprinting a textbook is a big job, so when a new topic comes out, like say Projection Mapping, it may be a while before a new version of the textbook is available to include it. By contrast, we can simply update a chapter of a given class video to include the latest developments.
Solutions & Programs For Higher Education
Today’s students learn how to do things by watching YouTube videos, and would rather SEE an industry expert demonstrate the effect of event lighting than READ about it in a textbook. Events, after all, are a visual medium, and students will be more engaged if they’re able to experience the subject matter in as visual of a way as possible. With our Collegiate Program, you can choose from a wide selection of our On-Demand Video Class Library, or send us your syllabus and we’ll make course suggestions for you.
Video Insights From Mega Events
Fashion Week. The Super Bowl. White House State Dinners. The NYC Marathon. New Year’s Eve in Times Square. Our Maverick Series videos provide students a window into what it takes to produce and plan these mega events, how people in charge got to where they are today, and what it’s like to work for them.
Job Tip & Career Insight Videos
What do employers look for in an event planning job candidate? What is it like to work in events at a global agency like BKA or in-house at the Chicago Tribune? Agency owners, corporate department heads and other hiring executives share their insights on what it takes to land a job and succeed at their companies.
Case Studies from Award Winning Events
Utilize our growing library of mini case studies from actual events, many of which have won industry awards! We’ll provide information on the client, event goals, budget, attendee profile and other details for you to assign to your students to brainstorm ideas. Then you can share what approach the actual producers took and why, and discuss results.
We can provide a set of discussion questions for each video you assign that you can use for in class dialogue, homework assessments, or to verify students watched the assigned videos.
Explore Ideas For Your Classroom
Would you like to learn more about our programs for higher education? Schedule a meeting with our president, Michael Granek to discuss your program’s needs and how Event Leadership Institute might be able to help. Michael is an experienced Academic Director and event management instructor who would be happy to also explore ideas for lessons, assignments, classroom activities and answer your questions about teaching event management and hospitality topics. Click the button below to check Michael’s availability and schedule your free no-obligation consultation today!
Michael Granek, MBA, CSEP
Michael Granek, MBA, is a successful entrepreneur and an award-winning event producer with over two decades of experience in the event and meetings industry and a decade of experience in higher education. As President, COO, of the Event Leadership Institute, Michael applies his diverse background of business management, adult education and special events experience to connect event professionals with leading industry education, training, and professional development.
Previous to the Event Leadership Institute, Michael discovered his passion for fostering the next generation of event leaders during his role as Academic Director at The Art Institute of Vancouver. In this position, Michael led the program’s department and faculty, designed and developed curriculum, instructed various event and business courses, developed unparalleled partnerships between the events industry, bringing unique certification, industry learning and career opportunities to students. He was instrumental in integrating Meeting & Business Events Competency Standards into the curriculum, resulting in a milestone articulation agreement with The Canadian Tourism Human Resource Council (CTHRC), bringing unique certification, industry learning and career opportunities to students.
Michael has also participated in the MPI Meeting and Business Events Competency Standards (MBECS) Faculty Forum, many industry advisory committees and boards, judged various event industry awards, and delivered numerous seminars and training workshops at leading industry conferences, colleges, and universities internationally.
Rachel Stroik, Student, Austin Community Colleg
Dr. Jack B. Samuels, Senior Professor, Dept. of Marketing, School of Business, Montclair State University
Liz Alexander, CMP, Associate Professor, Programs of Hospitality Mgmt, Meeting & Event Planning, Travel & Tourism, Austin Community College
What Skills Do Today’s Employers Look For?
The Event Leadership Institute conducted a survey and a series of video interviews with heads of in-house event departments, owners of event agencies, and other hiring professionals to identify the skills and personality traits they look for in new hires, and where educators may be falling short in preparing them. The result is a 32-minute on-demand video class, Teaching Event Management: The Skills Today’s Employers Look For. The content was originally presented at the ICHRIE (International Council on Hotel, Restaurant and Institutional Education) annual conference by Howard Givner, founder & director of the Event Leadership Institute, and Carol Krugman MEd, CMP, CMM, Chair of the Department of Hospitality, Tourism & Events at the Metropolitan State University of Denver.