Collegiate Programs

The Event Leadership Institute is pleased to offer innovative Collegiate Support Programs for qualified instructors of college or university courses on event management, meeting planning, or other related topics. This program is an ideal supplement or replacement for a course textbook. CLICK HERE to schedule a webconference meeting to learn more about our collegiate solutions and explore what options would work best for your institution. 

Course Planning Instructional Videos

Instructional Videos

Today's students learn how to do things by watching YouTube videos, and would rather SEE an industry expert demonstrate the effect of event lighting, say, than READ about it in a textbook. Events, after all, are a visual medium, and students will be more engaged if they're able to experience the subject matter in as visual a way as possible.Choose from a wide selection of our On-Demand Video Class Library, or send us your syllabus and we'll make course suggestions for you. 

Course Planning Video Insights

Video Insights From Mega Events

Fashion Week. The Super Bowl. White House State Dinners. The NYC Marathon. New Year's Eve in Times Square. Our Maverick Series  videos give students a window into what it takes to produce and plan these mega events, how people in charge got to where they are today, and what it's like to work for them.

Event Planner Job Tips

Job Tips & Career Insight Videos

What do employers look for in a event planning job candidate? What's it like to work in events at a global agency like BKA or in house at the Chicago Tribune? Agency owners, corporate department heads and other hiring executives share their insights on what it takes to land a job and succeed at their companies.

Event Case Studies

Case Studies from Award Winning Events

Utilize our growing library of mini case studies from actual events, many of which have won industry awards! We'll provide information on the client, event goals, budget, attendee profile and other details for you to assign to your students to brainstorm ideas. Then you can share what approach the actual producers took and why, and discuss results.

Event Planning Questions

Discussion Questions

We can provide a set of discussion questions for each video you assign, to be used for in class dialogue, homework assessments, or to verify students watched the assigned videos.

Collegiate Classroom Small


"I really enjoyed using the Event Leadership Institute online program during my Meeting & Event Planning certificate program at ACC. It was a great change of pace from the typical textbook and the content was extremely relevant and very applicable to meeting/event professionals," Rachel Stroik, Student, Austin Community College

"My students have utilized the OnDemand video series for several semesters and the diversity of the videos fully covers the spectrum of topics that we should be addressing in events marketing and management education. As a university level professor since 1979, I can attest fully to the fact that the Event Leadership Institute's programs are top notch and will enhance any student's learning in our fast growing field." Dr. Jack B. Samuels, Senior Professor, Dept. of Marketing, School of Business, Montclair State University

"I have integrated ELI video offerings into my event management classes for the past two years.  and find them to be professionally produced and well supported.  The modules are a particularly effective way to enhance the student understanding of various aspects of event production. And the accompanying learning module questionnaires are helpful to keep students focused on the emphasized learning aspects. I would highly recommend the program." Liz Alexander, CMP, Associate Professor, Programs of Hospitality Mgmt, Meeting & Event Planning, Travel & Tourism, Austin Community College

How Does It Work?

We create a customized, discounted student subscription that runs the duration of your semester.  Your students sign up for this, which gives them access to the various videos from our Class Library and Maverick Series Interviews that we recommend for your syllabus.  Some schools pay for their students' subscriptions, while others have their students purchase them individually. 

How Is This Program Different From A Textbook?

If you wanted to learn something today, it's doubtful you'd go to the library to take out a textbook.  Chances are you'd go online and search for a well curated video or article to explain your question.  Our programs work in the same way, and provide several benefits:

  1. Video is generally a more engaging medium than text, and event planning in particular is a very visual industry.  It's much easier to understand a particular lighting effect, for example, by seeing before and after images of that effect in action at a real venue, than to read about it in a textbook.
  2. Subject matter experts bring a topic to life.  Whereas textbooks tend to be the voice of a single author, we reach out to top industry experts to help teach various topics.  All our instructors are active industry leaders and professionals, and watching and listening to them explain their material is far more engaging than reading it on a page.
  3. Our material is extremely current.  Reprinting a textbook is a big job, so when a new topic comes out, like say Projection Mapping, it may be a while before a new version of the textbook is available to include it. By contrast, we can simply update a chapter of a given class video to include the latest developments.

What Skills Do Today's Employers Look For?

The Event Leadership Institute conducted a survey and series of video interviews with heads of in house event departments, owners of event agencies, and other hiring professionals to identify the skills and personality traits they look for in new hires, and where educators may be falling short in preparing them. The result is a 32 minute on demand video class, Teaching Event Management: The Skills Today's Employers Look ForThe content was originally presented at the ICHRIE (International Council on Hotel, Restaurant and Institutional Education) annual conference by Howard Givner, founder & director of the Event Leadership Institute, and Carol Krugman MEd, CMP, CMM, Chair of the Department of Hospitality, Tourism & Events at the Metropolitan State University of Denver. 

Want to Learn More?

Email us to discuss how the Event Leadership Institute can help make your course more vibrant, current, and productive for your students. Curious as to who is already using our OnDemand Learning Platform? Take a peek at some of the colleges and universities that have incorporated video content into their classrooms:

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