Class Library The Data-Driven Approach to Event Marketing

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  • Title:The Data-Driven Approach to Event Marketing
  • Category:BizBash Live Events
  • Level:All
  • Length:21 mins
  • Posted:3/16/2018
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At the Event Innovation Forum—New York on October 30, 2013, Eventbrite's vice president of marketing, Tamara Mendelsohn, shared how marketers can boost attendance by thinking about the event registration experience like an online retailer. Video from 

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The Data-Driven Approach to Event Marketing 21:24

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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