Class Library When and Why Physical Is Better Than Digital

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  • Title:When and Why Physical Is Better Than Digital
  • Category:BizBash Live Events
  • Level:All
  • Length:17 mins
  • Posted:3/16/2018
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At the Event Innovation Forum in South Florida on April 23, 2014, Switch's executive creative director, Scott Burns discussed why experiential is essential to today's event marketers and how digital strategies can complement, not dominate, engagement efforts. Video from 

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When and Why Physical Is Better Than Digital 17:00

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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