Class Library Building & Managing a Volunteer Army

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  • Title:Building & Managing a Volunteer Army
  • Category:Planning & Logistics
  • Level:All
  • Instructor:Laila Brock
  • Length:12 min
  • Posted:6/3/2013
  • CMP Domain:E: Human Resources
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Is it possible to inspire, empower and motivate a team that is working for FREE?! This is a question that many non-profit organizations struggle with when producing large scale events with limited resources. Learn from Laila Brock, Director of Events and Team Operations for the Orange Bowl how she and her full-time staff of three work with and manage a volunteer army of 300+ individuals annually to produce one of the largest sporting events which hosts up to 80,000 patrons. Through this class you will gain perspective on how a solid infrastructure, strong communications and delegating responsibilities work together for the planning and production of game day, but also approximately 100 events and activities surrounding the Orange Bowl.

ILEA Approved ContentThis course is ILEA Approved with content that is alligned with the International Live Events Association's Core Curriculum. ILEA Approved is the international education standard selected for creative event professionals and has been developed to recognize specific content that has significance for the global creative events industry. Click Here to learn more about ILEA.

ILEA Core Curriculum Key Competencies Category for this course / content: 
Event Planning 

Learning Outcomes

    1. Learn the importance of infrastructure when developing a large volunteer base.
    2. Gain perspective on successfully managing volunteers by empowering them with specific roles and responsibilities.
    3. Understand why people want to volunteer and the value of proper acknowledgements.

Table of Contents

Watch the Full Class Without Chapter Breaks
Building & Managing a Volunteer Army 12:09
Watch the Class in Chapters
Structural Overview of the Orange Bowl Team 2:26
The Ambassador Program: A Volunteer Army 4:20
Infrastructure, Roles and Responsibilities of 4:13
Why Do People Volunteer? 1:39

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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