Class Library Building Your Personal Brand

click above for preview
  • Title:Building Your Personal Brand
  • Category:Careers
  • Level:All
  • Instructor:Howard Givner
  • Length:46 min
  • Posted:11/13/2013
5.00 out of 5 star rating


What differentiates you from your peers? Why should a client ask to work with you individually over your equally skilled colleague?  Whether you work for a corporation, non-profit, event agency, venue or other supplier,  your personal brand is what sets you apart, and positions you for growth.  In this class participants will be led to help define their personal brands, and explore ways to make sure others within their companies and the broader industry become aware of them.

Learning Outcomes

    1. Identify the factors that make up your personal brand.
    2. Understand the visual and non-visual cues you are imparting to others about your brand, and whether they accurately reflect who you really are.
    3. Gain actionable tools for communicating your personal brand strengths to others in non-bragging ways.

Table of Contents

Watch the Full Class Without Chapter Breaks
Building Your Personal Brand 46:18
Watch the Class in Chapters
What Is A Brand? 11:03
Defining Your Personal Brand 13:52
Communicating Your Personal Brand 13:24
Taking Your Brand to the Next Level 8:27
PDF of Slides from this Class

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

Please click on "Subscriber View Now" button to watch this video.

© The Event Leadership Institute 2011. All rights reserved.

The Event Leadership Institute

Featured Clients