Class Library Maverick Series Live: Interview with Ceci Johnson

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  • Title:Maverick Series Live: Interview with Ceci Johnson
  • Category:Maverick Series Interviews
  • Level:Beginner
  • Instructor:Maverick Series
  • Length:22 min
  • Posted:12/17/2012
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Filmed live for the Maverick Series Live: Interviews with Icons & Innovators of the Luxury Weddings Industry at the Lighthouse International Conference Center in NYC.

Can an invitation be the lynchpin for an entire event’s brand? They can when your designer brings a couture perspective to the project.  Ceci Johnson, the founder and creative director of Ceci New York has built an internationally renowned luxury invitation and corporate ID design house, and become a go-to resource among high-profile social and corporate clientele, including royalty, A-list celebrities, andleading luxury brands.

In this interview, you’ll hear her world view of invitations as the epicenter of an entire lifestyle, and how she created, a digital magazine to show how an invitation’s design elements extend into clothing, travel, accessories and more.

ILEA Approved ContentThis course is ILEA Approved with content that is alligned with the International Live Events Association's Core Curriculum. ILEA Approved is the international education standard selected for creative event professionals and has been developed to recognize specific content that has significance for the global creative events industry. Click Here to learn more about ILEA.

ILEA Core Curriculum Key Competencies Category for this course / content: 
Event Planning 

Learning Outcomes

    1. Learn what it means to create a ‘wedding brand’ for a client.
    2. Learn how and why Ceci created a digital magazine to extend her brand.
    3. Hear Ceci’s view on digital vs. print invitations.
    4. Hear how Ceci deals with toxic employees.

Table of Contents

Watch the Full Class Without Chapter Breaks
Maverick Series Live: Interview with Ceci Johnson 22:24
Watch the Interview in Chapters
Having a Couture Perspective 2:13
Inspiring Style by Sharing Resources 2:28
Using Thought Leadership to Grow Your Business 4:25
What is Personal Wedding Branding 4:37
Wedding Etiquette: Print vs. Digital 3:46
Finding Motivation in Setbacks 5:43

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