Class Library The Path of an Idea: From Inspiration to Execution

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  • Title:The Path of an Idea: From Inspiration to Execution
  • Category:Creativity and Design
  • Level:Beginner
  • Instructor:David Stark
  • Length:17 min
  • Posted:12/17/2012
  • CMP Domain:G: Meeting or Event Design
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Filmed live at the Event Innovation Forum, at the Jacob Javits Convention Center in NYC.

Sculptures of $1 million worth of office supplies. Chandeliers of paint chips. Walls covered in Post-It notes. David stark has dreamed up some of the most imaginative and on-message designs seen at events in recent years. He goes behind the scenes of his creative process to talk about where he gets inspired, how he takes an art-school approach to developing ideas with his creative team and how they pull off their imaginative designs.

ILEA Approved ContentThis course is ILEA Approved with content that is alligned with the International Live Events Association's Core Curriculum. ILEA Approved is the international education standard selected for creative event professionals and has been developed to recognize specific content that has significance for the global creative events industry. Click Here to learn more about ILEA.

ILEA Core Curriculum Key Competencies Category for this course / content: 
Event Planning 

Learning Outcomes

    1. Get an inside view on the creative process that produces world-renowned event design.
    2. Learn how Stark’s team thinks about a client’s brand identity.
    3. Identify the steps involved in bringing ideas from concept to installation.

Table of Contents

Watch the Full Class Without Chapter Breaks
The Path of an Idea: From Inspiration to Execution 16:29
Watch the Class in Chapters
Behind the Scenes: The Team & The Journey 1:31
Designing Fundraisers 1:47
Creating A Client’s Brand Identity 1:21
Operating Your Office Like a School 1:33
Design Steps: From Mood Boards to Budgeting 3:25
Installation: Idea Becomes a Reality 2:11
Applying the Right Tools 1:58
Design Elements in Detail 1:22
Q & A 2:39

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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