Class Library Delivering Value for Event Sponsors-WHITE PAPER

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  • Title:Delivering Value for Event Sponsors-WHITE PAPER
  • Category:Strategy & ROI
  • Level:Advanced
  • Instructor:Howard Givner
  • Length:28 pgs
  • Posted:3/28/2012
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*NOTE: Special thanks to Eventbrite for sponsoring this white paper in order to make it available for free.

The primary reason a sponsor decided to sign on with your event, as well as the main reason they decide to renew, is if they perceive they're getting good value from their sponsorship. Good value, however, is in the eye of the beholder, and what event hosts consider good value is not necessarily what sponsors consider good value. This paper will address the issue of defining value from a sponsor's perspective, and how that perspective can and should be used to design, sell, and execute event sponsorships.

Learning Outcomes

    1. Understand how sponsors define value when it comes to event sponsorships.
    2. Determine how to best position your event when pitching sponsorships.
    3. Identify strategies for leveraging your event assets proactively to help sponsors achieve their goals.
    4. Illustrate creative solutions utilized for event sponsors via actual case studies.

Table of Contents

Delivering Value for Event Sponsors
White Paper: Delivering Value for Event Sponsors 28 pages

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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