Class Library Employee Engagement: The Value of B-to-E Events

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  • Title:Employee Engagement: The Value of B-to-E Events
  • Category:Strategy & ROI
  • Level:Advanced
  • Instructor:Mark Shearon
  • Length:15 min
  • Posted:10/19/2010
3.94 out of 5 star rating


An "engaged" workforce is a profitable workforce. Employees who understand, support and enthusiastically execute a company vision make the difference between successful ventures and failures. A key vehicle to an engaged workforce is effective internal events. This class will walk you through the process of calculating the value of an engaged workforce, understanding and selling it into upper management, and executing it through impactful events. 

Filmed on location at Top of the Garden loft in New York City.

Learning Outcomes

    1. Have the ability to recognize why an engaged workforce is so important. See examples of ROI to prove the value of how an engaged workforce contributes to an improved bottom line.
    2. Be able to identify the key drivers of engagement.
    3. Understand some common barriers to engagement, and how to overcome them.
    4. Be able to identify different audience segments, and tailor engagement strategies accordingly.

Table of Contents

Watch the Full Class Without Chapter Breaks
Employee Engagement - Full Class Video 14:42
Employee Engagement
The Case for Building An Engaged Workforce 3:29
The Drivers of Engagement 0:54
Common Barriers 3:09
Employee Commitment 3:15
Audience Segmentation 2:04
Where Live Events Fit In 3:00
PDF of Slides from this Class
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