Class Library Modern Event Design: Inspiration to Completion

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  • Title:Modern Event Design: Inspiration to Completion
  • Category:Creativity and Design
  • Level:All
  • Instructor:Sasha Souza
  • Length:65 min
  • Posted:4/27/2011
  • CMP Domain:G: Meeting or Event Design
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How can you turn your client's vision into event reality when those clients can’t quite articulate what their visions are.  Sasha Souza has created a unique list of non-event specific questions to ask your clients that will help you identify the look and feel they seek.  You’ll hear the 10 unique questions she asks them, and what each question tells her about their desired style.  Next you’ll see how she creates Inspiration Boards for each client, and ultimately how these are manifested in specific event elements.  Sasha will share several case studies from actual events to demonstrate this process.

ILEA Approved ContentThis course is ILEA Approved with content that is alligned with the International Live Events Association's Core Curriculum. ILEA Approved is the international education standard selected for creative event professionals and has been developed to recognize specific content that has significance for the global creative events industry. Click Here to learn more about ILEA.

ILEA Core Curriculum Key Competencies Category for this course / content: 
Event Planning | Creative Services 


Learning Outcomes

    1. Identify questions to ask your clients to help determine their event vision.
    2. Learn what each question tells you about their style desires.
    3. Learn how to translate those desires into an Inspiration Board.
    4. Learn how to use the Inspiration Board as a guideline for creating event details that bring the client's vision to life.

Table of Contents

Watch the Full Class Without Chapter Breaks
Modern Event Design: Inspiration to Completion Full Class Video 1:05:27
Learning About Your Client: The Top 10 Questions You Need To Ask
Question 1: About the Event 4:22
Questions 2 & 3: Color Schemes 4:02
Questions 4 & 5 & 6: Where’s it Going to be and What’s for Dinner? 5:54
Questions 7 & 8 & 9: Creating the Feeling 6:09
Question 10: Flowers 1:51
Case Studies
Case Study: Caroline and Chris 14:26
Case Study: Corporate Event: Wine Country Estate and Alcatraz 7:36
Case Study: Molly and Jim 9:34
Q & A with Sasha Souza
Q&A with Sasha Souza 13:36
PDF of Slides from this Class

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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