Class Library Haley Carlson on the Printers' Row Lit Fest

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  • Title:Haley Carlson on the Printers' Row Lit Fest
  • Category:Maverick Series Interviews
  • Level:All
  • Instructor:Maverick Series
  • Length:30 min
  • Posted:10/19/2010
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Haley Carlson oversees the event and sponsorship departments for the Tribune Media Group, a media conglomerate with newspapers, tv stations and internet properties around the country, one of which is the Printers' Row Lit Fest, Chicago's largest outdoor festival.

Filmed on location at Gotham Hall, NYC.

Learning Outcomes

    1. Hear how she describes the transition from working at an event agency to working in-house at Tribune.
    2. Learn why she welcomed the opportunity to take on responsibility for sponsorships, and why overseeing a revenue generating area can help with job security.
    3. Hear how she manages her team, what she looks for in new hires, and how she blows off steam after an event.
    4. Learn why she decided to re-name & re-brand her largest event.

Table of Contents

Watch the Full Interview
Haley Carlson - Full Interview 30:29
Watch the Interview in Chapters
How Did You Get Into Events? 5:07
Going from Event Company to In-House Dept. Head 2:44
Describe Some of Your Events 1:38
How Do You Manage Your Team & Internal Clients? 3:00
Adding Revenue Responsibility 4:02
What Kind of Boss Are You? 3:37
Proudest Achievements 3:12
The Toughest Decision You've Had to Make 1:20
On Sustainability 1:47
On R.O.I. 2:46
War Stories 1:49
Our Changing Industry 1:25
Final Thoughts 0:41

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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