Class Library Destination Management: Roles, Skills & Design

click above for preview
  • Title:Destination Management: Roles, Skills & Design
  • Category:Venues & Destinations
  • Level:All
  • Instructor:Kevin White, CSEP
  • Length:83 min
  • Posted:1/10/2011
  • CMP Domain:H: Site Management
4.65 out of 5 star rating


Being or partnering with a Destination Management Company (DMC) can be a very productive undertaking. In the world of experiential design, DMC’s serve as experts on location-based experiences and logistics. They are an invaluable resource for a myriad of client types. This course looks to deepen the understanding of the proper role of DMCs, the skill sets they bring to the table and the process they undertake to design effective experiences.

Filmed on location at Sentry Centers - 730 Third Avenue.

ILEA Approved ContentThis course is ILEA Approved with content that is alligned with the International Live Events Association's Core Curriculum. ILEA Approved is the international education standard selected for creative event professionals and has been developed to recognize specific content that has significance for the global creative events industry. Click Here to learn more about ILEA.

ILEA Core Curriculum Key Competencies Category for this course / content: 
Event Planning | Venue

Learning Outcomes

    1. Understand the key services DMC's provide.
    2. Have the ability to analyze a Destination Management program’s objectives and prepare a design to achieve those objectives.
    3. Be able to identify numerous tips and tricks the experts use to navigate the nuances of local destinations.
    4. Be able to identify the key components to a travel manifest.

Table of Contents

Watch the Full Class Without Chapter Breaks
Destination Management - Full Class Video 1:23:16
What is Destination Management? 3:59
What A DMC Does 4:26
Program Components
Meet & Greets 9:18
Transportation Logistics 9:55
Ticketing 2:35
Activities & Excursions 11:53
Dining 4:37
Venue Management 2:09
Concierge Services 2:47
Staffing 5:16
Additional Insights
DMC's & Alternative Providers 7:37
When (& When Not) to Use A CVB 3:38
Case Studies 7:42
What to Ask Your Potential DMC 4:26
Top Mistakes Planners Make with Destination Programming 5:09
Downloads (documents referenced in this class)
Sample Arrival Manifest (page 1) 1 Page
Sample Arrival Manifest (page 2)
PDF of Slides from This Class

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

Please click on "Subscriber View Now" button to watch this video.

© The Event Leadership Institute 2011. All rights reserved.

The Event Leadership Institute

Featured Clients