Class Library 2013 Pricing Report: How Much Planners Charge & What Clients Want to Pay - WHITE PAPER

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  • Title:2013 Pricing Report: How Much Planners Charge & What Clients Want to Pay - WHITE PAPER
  • Category:Business & Sales
  • Level:All
  • Instructor:Howard Givner
  • Length:35 pgs
  • Posted:1/31/2013
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The Event Leadership Institute, in partnership with BizBash Media and Meeting Professionals International, conducted a global survey of 300 event/meeting planners to find out how they charge for their services, how much money they make on an event, how much money they make in a year, and other related questions. We then asked similar questions to clients (in-house planners), such as what pricing models they prefer, how much they think planners make, what rates they want to pay, etc. This white paper analyzes the data uncovered in the survey, and provides a unique window into an area few people talk about: how and how much planners charge, and what their clients think about that.

Learning Outcomes

    1. Show how much planners charge per hour, broken down by years of experience, region they’re located in, and other variables. Compare that to what clients want to pay per hour.
    2. Show how much planners make per event and per year, broken down by years of experience, and compare that with what clients think planners make.
    3. Compare results of planner fees by region and office location (out of their home vs. an office), and how much clients care if they have an external office.
    4. Show which pricing models planners use (markups, flat fees, hourly fees, percentage of budget, commissions), and explain what clients prefer.

Table of Contents

2013 Planner Pricing Report
Free Preview Section 6 pages
2013 Planner Pricing Report-FULL 35 pages

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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