Class Library Flash Class: The Myth of Brainstorming

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  • Title:Flash Class: The Myth of Brainstorming
  • Category:Creativity and Design
  • Level:Advanced
  • Instructor:Howard Givner
  • Length:9 min
  • Posted:6/11/2012
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Brainstorming is an integral part of most creative businesses, and the event industry is no exception.  Over the years an accepted protocol has been enshrined as the proper way to utilize brainstorming sessions to generate a large number of creative solutions to a problem (or event idea).  However, research has consistently shown that this accepted protocol is wrong.  This Flash Class will explain how, and why.

NOTE: There are no chapters or free previews available for this class.

This class was filmed live at BizBash Florida 2012 Expo

Learning Outcomes

    1. Understand why the traditional methods of brainstorming are in fact the least effective.
    2. Identify alternative methods to traditional brainstorming that are more effective.

Table of Contents

Watch the Full Class
The Myth of Brainstorming 9:11

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