Class Library Delivering Value for Event Sponsors

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  • Title:Delivering Value for Event Sponsors
  • Category:Strategy & ROI
  • Level:Advanced
  • Instructor:Howard Givner
  • Length:60 min
  • Posted:6/25/2012
  • CMP Domain:A: Strategic Planning
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The primary reason a sponsor decided to sign on with your event, as well as the main reason they decide to renew, is if they perceive they're getting good value from their sponsorship. Good value, however, is in the eye of the beholder, and what event hosts consider good value is not necessarily what sponsors consider good value. This class will address the issue of defining value from a sponsor's perspective, and how that perspective can and should be used to design, sell, and execute event sponsorships

ILEA Approved ContentThis course is ILEA Approved with content that is alligned with the International Live Events Association's Core Curriculum. ILEA Approved is the international education standard selected for creative event professionals and has been developed to recognize specific content that has significance for the global creative events industry. Click Here to learn more about ILEA.

ILEA Core Curriculum Key Competencies Category for this course / content: 
Event Planning

Learning Outcomes

    1. Understand how sponsors define value when it comes to event sponsorships.
    2. Determine how to best position your event when pitching sponsorships.
    3. Identify strategies for leveraging your event assets proactively to help sponsors achieve their goals.
    4. Illustrate creative solutions utilized for event sponsors via actual case studies.

Table of Contents

Watch the Full Class Without Chapter Breaks
Delivering Value to Event Sponsors - Full Class 1:00:12
Delivering Value for Event Sponsors
Overview 1:31
Understanding Events Vs. Other Marketing Vehicles 7:45
Defining Value 8:08
Pitching Sponsors 14:10
Custom Solutions 4:38
Delivering Value Beyond the Usual Suspects 12:01
Execution & Its Impact on Sponsor Retention 6:28
Measurement & Recap 3:03
When Sponsors Pull Out "Due to the Economy" 1:47
Selling Sponsorships to A First Time Event 2:06
Delivering Value for Event Sponsors - SLIDES 52 pages

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