Class Library Getting Publicity for Your Event Business

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  • Title:Getting Publicity for Your Event Business
  • Category:Business & Sales
  • Level:Intermediate
  • Instructor:Sasha Vasilyuk
  • Length:35 min
  • Posted:11/23/2016
  • CMP Domain:I: Marketing
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Your company may provide better services, but if your competitors have better press you're likely to lose customers to them. And companies with strong media coverage can charge higher prices. Press coverage of your business serves as a third party authentication, and validation of your value proposition. In this class, we'll provide an insight into what editors and publishers look for in story ideas, share best practices for pitching the media, and show how to use press coverage to drive business once you get it. Armed with these best practices, you'll be empowered to get, and use, publicity for your company.  

Learning Outcomes

    1. Identify best practices for pitching editors, and what not to do when pitching.
    2. Draft a story idea in a way that gets maximum attention.
    3. Find out what specific types of stories and topics journalists are looking for.
    4. Implement strategies for leveraging press for your business once you get it.

Table of Contents

Watch The Full Class Without Chapter Breaks
Getting Publicity for Your Event Business - Full 34:46
Watch The Class In Chapters
What Is PR? 2:23
Defining Goals 9:54
Gathering Your Weapons 4:25
Pitch To Media 18:52

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

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