Class Library Laura Schwartz on Planning Events for the White House

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  • Title:Laura Schwartz on Planning Events for the White House
  • Category:Maverick Series Interviews
  • Level:All
  • Instructor:Maverick Series
  • Length:15 min
  • Posted:6/15/2012
4.63 out of 5 star rating


Former White House Director of Events Laura Schwartz gives us a behind the scenes look at what's involved in planning events in the White House.  Schwartz, a professional speaker and author of Eat, Drink & Succeed!, explains that every event is a business opportunity, and shares the story of how Dreamworks was created at a White House State Dinner, not in a Los Angeles business meeting. Learn how Ms. Schwartz landed the job as the Director of Events and the tips she picked up along the way, including setting the schedule to Clinton Standard Time.

ILEA Approved ContentThis course is ILEA Approved with content that is alligned with the International Live Events Association's Core Curriculum. ILEA Approved is the international education standard selected for creative event professionals and has been developed to recognize specific content that has significance for the global creative events industry. Click Here to learn more about ILEA.

ILEA Core Curriculum Key Competencies Category for this course / content: 
Event Planning

Learning Outcomes

    1. Learn how Laura went from White House student volunteer to Director of Events
    2. Understand the importance of building your network at any event
    3. Hear how Laura managed the strict federal budget of White House Events
    4. Learn what is involved in planning a White House State Dinner

Table of Contents

Watch the Interview in Chapters
Events as Business Opportunities 2:37
How Did You Become the White House Director of Events? 3:45
Planning a State Dinner 3:06
On Clinton Standard Time 2:45
Event the White House Works on a Budget 3:42
On Hiring Vendors 1:57

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