Class Library Fundraising Case Study: Turning Gala Attendees Into Passionate Evangelists

click above for preview
  • Title:Fundraising Case Study: Turning Gala Attendees Into Passionate Evangelists
  • Category:Strategy & ROI
  • Level:All
  • Instructor:Jeremy Katzman
  • Length:15 min
  • Posted:6/4/2013
5.00 out of 5 star rating


Jeremy Katzman, Manager of Media Relations & E-Philanthropy  for the Miami Children’s Hospital Foundation shares best practices and key findings from their philanthropic initiative - Bald, Brave, Beautiful® aimed at building awareness for children’s health care and the hospital’s highest 5-year cancer survival rate in the nation. Using the Foundation’s Diamond Ball as a case study, Katzman explores the basics of fundraising events and how to effectively convert attendees into passionate supporters for a cause via celebrity power, telling a compelling story and using natural talent who can provide a first-hand testimonial.

ILEA Approved ContentThis course is ILEA Approved with content that is alligned with the International Live Events Association's Core Curriculum. ILEA Approved is the international education standard selected for creative event professionals and has been developed to recognize specific content that has significance for the global creative events industry. Click Here to learn more about ILEA.

ILEA Core Curriculum Key Competencies Category for this course / content: 
Event Planning 

Learning Outcomes

    1. Understand the fundamentals of fundraising events including setting goals and objectives, the role of Committee members and engaging the community.
    2. Learn the techniques behind developing a compelling appeal.
    3. Discover the impact of personal storytelling.

Table of Contents

Watch the Full Class Without Chapter Breaks
Fundraising Case Study: Turning Gala Attendees Into Passionate Evangelists 14:46
Watch the Class in Chapters
Overview: Fundraising Goals and Objectives 3:24
Techniques for Developing a Compelling Appeal 6:30
Become a Talent Scout 2:21
Converting Attendees to Evangelists 2:59

The Certified Meeting Professional (CMP) is a certification offered by the Convention Industry Council (CIC), an umbrella group comprised of 30 organizations. As part of the application process for the CMP, candidates are required to log a minimum of 25 Clock Hours of approved education. If you see the CMP designation next to a given class on this site, it indicates that class has been approved by the CIC to count toward that educational requirement, for the designated number of clock hours. For more information go to

Please click on "Subscriber View Now" button to watch this video.

© The Event Leadership Institute 2011. All rights reserved.

The Event Leadership Institute

Featured Clients